Banned Alternative

Banned Alternative is the direct-to-consumer sister label of UK alternative clothing company Banned Apparel. It covers goth, emo, punk, grunge, gothabilly, pastel-kawaii and cyber styles, with lace- and corset-detailed dresses, mesh and print tops, tartan skirts, platform footwear, and a deep accessories range including cat-motif handbags, crossbody bags and jewellery. Most pieces sit between roughly £30 and £60. The brand works in seasonal drops, with AW25 arrivals published through autumn 2025, and sells through its own Shopify storefront.