Vampire Freaks

VampireFreaks is a New York gothic and alternative fashion brand and retailer founded in December 1999 by Jet Berelson, who still runs it as CEO. It began as an online forum that became one of the largest alternative social networks of the 2000s; as the community side faded, the business shifted to e-commerce and events. The shop centers on dark streetwear and club wear: occult and horror graphic tees, corsets, harnesses, mesh and PVC pieces, platform and combat boots, jewelry and home decor, alongside stocked alternative labels. It also promotes goth and industrial club nights.