Brand profile

Vampire Freaks

New York goth and industrial label-retailer, born from the 1999 alternative social network, selling dark apparel, footwear, accessories and horror-themed decor.

New York CityOrigin
UnisexFocus
Punk / Grunge / GothStyle
$$Price

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A woman wearing Vampire Freaks black spirits past maxi dress

What to know about Vampire Freaks

Started as a goth social network

Launched in 1999 as an online forum that grew into one of the 2000s' largest alternative communities, then shifted to e-commerce and club events as the forum faded.

Part label, part alternative department store

Alongside its own occult and horror graphic tees and hoodies, it stocks other alternative labels, plus jewelry and home decor.

Club wear as much as streetwear

Corsets, harnesses, mesh and PVC pieces and platform or combat boots sit next to the tees, tied to the goth and industrial club nights it promotes.

Known forHoodies & sweatshirtsT-shirts & graphic tees

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Brand facts

VampireFreaks is a New York gothic and alternative fashion brand and retailer founded in December 1999 by Jet Berelson, who still runs it as CEO. It began as an online forum that became one of the largest alternative social networks of the 2000s; as the community side faded, the business shifted to e-commerce and events. The shop centers on dark streetwear and club wear: occult and horror graphic tees, corsets, harnesses, mesh and PVC pieces, platform and combat boots, jewelry and home decor, alongside stocked alternative labels. It also promotes goth and industrial club nights.

Founded
1999
Origin
New York City, United States
Made in
USA, China
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Punk / Grunge / Goth, Streetwear, Avant-garde

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