90% matchOnly NY
Illustrative NYC graphics from a same-city indie label
What changes: Broader cut-and-sew and outdoors-leaning range, no skate shop
Brand profile
Belief
Former Astoria, Queens skate shop and clothing label known for New York-referencing graphic tees, hoodies, caps and decks; now found on resale.
New York CityOrigin
MenswearFocus
SkatewearStyle
$$Price
20 brands like Belief like Only NY, Wasted Paris, The Hundreds →
What to know about Belief
A skate shop first
Belief runs a standalone store in Astoria, Queens alongside its web shop, stocking skate hardgoods and outside footwear brands next to its own label.
New York artwork drives the line
The core output is illustration-led graphics referencing New York, applied to T-shirts, hoodies, crewnecks, caps and skate decks across seasonal drops.
Graphics, not cut-and-sew pricing
Prices sit in mid-market streetwear territory, with heavier coaches jackets and workwear-leaning outerwear as the step up from fleece and tees.
How Belief fits
Overall fit
true to size
Reported experience is limited, but pieces appear to run close to standard US streetwear sizing on classic heavyweight blanks, with a slightly boxy, roomy cut typical of skate-shop labels.
Tip: Order your usual size, and go up one if you want the roomier skate silhouette most people wear these graphics in.
Low confidence · based on 2 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, roomy through body and sleeves | Stick with your usual size unless you want a very oversized drape, in which case size up. |
| Jackets | slightly large | relaxed coaches-jacket and workwear cuts built for layering | Your normal size should layer fine over a hoodie; size down if you prefer a trimmer shell. |
| T-shirts & graphic tees | true to size | regular to boxy, mid-weight to heavyweight blank | Take your normal tee size; size up one for the looser skate look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Belief
See all 20 brands like Belief →90% match
74% matchWasted Paris
Skate and 90s subculture graphics, harder-edged artwork
What changes: Paris-based, darker punk/goth visual language, no retail skate shop
72% matchThe Hundreds
Skate-rooted graphic tees with mascot-driven illustration
What changes: Bigger LA brand with wholesale reach, California rather than NYC
70% matchVier Antwerp
Boutique in-house line built on city-name graphics
What changes: Antwerp-centric, logo-led rather than illustration-led
Belief fit questions
Does Belief run big or small?
Belief fits true to size. Order your usual size, and go up one if you want the roomier skate silhouette most people wear these graphics in. Reported experience is limited, but pieces appear to run close to standard US streetwear sizing on classic heavyweight blanks, with a slightly boxy, roomy cut typical of skate-shop labels.
How does Belief fit?
Reported experience is limited, but pieces appear to run close to standard US streetwear sizing on classic heavyweight blanks, with a slightly boxy, roomy cut typical of skate-shop labels. Overall shape: regular to slightly boxy, in line with standard skate-shop graphic blanks.
How do Belief hoodies & sweatshirts fit?
Belief hoodies & sweatshirts fits slightly large. Stick with your usual size unless you want a very oversized drape, in which case size up. Shape: relaxed, roomy through body and sleeves.
How do Belief jackets fit?
Belief jackets fits slightly large. Your normal size should layer fine over a hoodie; size down if you prefer a trimmer shell. Shape: relaxed coaches-jacket and workwear cuts built for layering.
How do Belief t-shirts & graphic tees fit?
Belief t-shirts & graphic tees fits true to size. Take your normal tee size; size up one for the looser skate look. Shape: regular to boxy, mid-weight to heavyweight blank.
Brand facts
Belief was a skate shop and in-house clothing label based in Astoria, Queens. Its stores and web shop have closed, and its pieces now turn up on resale. The label's core output was New York-referencing graphic T-shirts, hoodies, crewnecks, caps and skate decks, with illustration-led artwork applied across seasonal drops, plus heavier pieces such as coaches jackets and workwear-leaning outerwear. The store also carried skate hardgoods and footwear from outside brands. Pricing sat in mid-market streetwear territory rather than at cut-and-sew designer levels.
- Founded
- 2010
- Origin
- New York City, United States
- Made in
- United States
- Price
- $$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Skatewear, Streetwear, Gorpcore / Outdoor