Sportswear Logo Tee
The graphic tee is where Only NY began in 2007, and the Sportswear logo line remains the label's core New York calling card.
Explore Sportswear tees →Brand profile
Only NY
Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
30 brands like Only NY like Noah NYC, Acapulco Gold, thisisneverthat →
What to know about Only NY
Only NY is an independent New York City clothing label founded in 2007 by Micah Belamarich and Julian Goldstein, high-school friends from the Upper West Side who debuted with five understated, tongue-in-cheek graphic tees. Collections draw on the city, the outdoors and the arts: logo and illustration tees, fleece, corduroy, rugby shirts, utility outerwear, caps and accessories. The brand operates retail in Manhattan and Brooklyn and designs official product with NYC agencies including Parks & Recreation, the Department of Sanitation, the MTA and NYC Tourism + Conventions.
The pieces that define Only NY
Shop Only NY →Shop Only NY
Shop all Only NY ↗Available atHatchet Outdoor Supply Co.
How Only NY fits
Overall fit
slightly large
Most shoppers report Only NY runs roughly true to size but with a deliberately relaxed, slightly roomy cut, so garments wear a touch bigger than mall-brand equivalents.
Tip: Take your usual size for the intended relaxed look, or size down one if you prefer a trimmer, closer fit.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, dropped-shoulder fleece with a generous body | Stick with your usual size unless you want an oversized look, in which case size up one. |
| Jackets | slightly large | utility-oriented and cut with layering room | Go true to size for layering over a hoodie, or down one if wearing over just a tee. |
| Shirts & overshirts | slightly large | relaxed camp/utility and rugby cuts with room through the chest | True to size works for most; size down if you plan to wear them buttoned and fitted. |
| T-shirts & graphic tees | slightly large | boxy to relaxed with a wide-ish shoulder and midweight-to-heavy cotton body | Order your normal size for the intended boxy look; size down if you want the tee closer to the body. |
| Trousers & pants | true to size | relaxed straight leg, roomy through the thigh | Take your measured waist size; the leg is already cut roomy so no need to size up. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Only NY
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86% matchNoah NYC
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What changes: Higher price and more tailored, ethics-forward menswear
76% matchAcapulco Gold
Shares cultural references to NYC, similar pricing, and style dimensions.
What changes: Rowdier, more overtly retro-NYC humour; smaller range
72% matchthisisneverthat
Workwear-and-outdoors basics with illustrative logo prints
What changes: Korean-market fits, more technical and trend-driven
68% matchBrain Dead
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
What changes: Louder post-punk visual language, weirder silhouettes
Only NY fit questions
Does Only NY run big or small?
Only NY fits slightly large. Take your usual size for the intended relaxed look, or size down one if you prefer a trimmer, closer fit. Most shoppers report Only NY runs roughly true to size but with a deliberately relaxed, slightly roomy cut, so garments wear a touch bigger than mall-brand equivalents.
How does Only NY fit?
Most shoppers report Only NY runs roughly true to size but with a deliberately relaxed, slightly roomy cut, so garments wear a touch bigger than mall-brand equivalents. Overall shape: relaxed, slightly boxy streetwear cut.
How do Only NY hoodies & sweatshirts fit?
Only NY hoodies & sweatshirts fits slightly large. Stick with your usual size unless you want an oversized look, in which case size up one. Shape: relaxed, dropped-shoulder fleece with a generous body.
How do Only NY jackets fit?
Only NY jackets fits slightly large. Go true to size for layering over a hoodie, or down one if wearing over just a tee. Shape: utility-oriented and cut with layering room.
How do Only NY shirts & overshirts fit?
Only NY shirts & overshirts fits slightly large. True to size works for most; size down if you plan to wear them buttoned and fitted. Shape: relaxed camp/utility and rugby cuts with room through the chest.
Brand facts
- Founded
- 2007
- Origin
- New York City, United States
- Made in
- China
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Gorpcore / Outdoor