Black Craft Cult

Blackcraft Cult, founded in 2012 by Jim Somers and Bobby Schubenski, makes occult- and goth-inflected apparel built around an atheist, self-empowerment message. Graphics use pentagrams, sigils, inverted crosses, tarot cards and Poe imagery on tees, zip hoodies, sweatpants, leggings and dresses. The line now spans men's, women's and kids' collections plus footwear, bags, hats, home decor and pet goods, sold direct and via Hot Topic, EMP and Impericon. Music collaborations include Ice Nine Kills, The Ghost Inside and Deadmau5.