Brand profile

Buffalo London

German footwear label behind the towering 1990s Buffalo Classics platform sneaker, still built around chunky platform boots and trainers.

CologneOrigin
UnisexFocus
Y2KStyle
$$$Price

25 brands like Buffalo London like YRU, Underground England, Steve Madden →

An image of Buffalo London white sneaker

What to know about Buffalo London

One 1995 platform still carries it

The Classics platform sneaker, tied to Frankfurt's rave scene and worn by the Spice Girls, is the core product; the London sub-label exists for its 2017 relaunch.

Started as a cowboy-boot importer

Michael Conradi founded the Cologne business in 1979 bringing in cowboy boots, and only later moved to designing its own footwear.

Height is the design language

Nearly everything sits on tall rubber "cloud" soles — platform boots, sandals and trainers — with vegan-material versions across the range.

Known forSneakersBootsFootwear

How Buffalo London fits

Overall fit

runs large

Buffalo platform footwear is widely reported to run large and long, so many shoppers take a half size down from their usual.

Tip: Consider sizing down half a size, especially if you're between sizes or wear thin socks.

runs bigsize down halfchunky platformheavy soles

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Sneakersruns largeroomy fit on tall platform soleSize down half a size from your usual sneaker size; the platform adds significant height and the fit is generous.
Bootsruns largeregular to roomy volumeTake a half size down and account for the heavy platform sole; expect some weight and minimal break-in.
Sandals & slidesslightly largeroomy footbed on chunky platformIf between sizes, size down for a more secure fit on the strappy platform styles.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing a YRU black long sleeve t-shirt with cowl neck88% match

YRU

$$Platform sneakersNew York City, United States

Same towering rave/goth platform sneaker formula

What changes: US-based, more festival/kawaii colourways than 90s techno heritage

A woman wearing Steve Madden maegan wine patent slingbacks65% match

Steve Madden

$$Chunky bootsLong Island City, United States

Mass-market chunky sole boots at accessible prices

What changes: Trend-follower across all footwear categories, no subculture roots

Buffalo London fit questions

Does Buffalo London run big or small?

Buffalo London runs large. Consider sizing down half a size, especially if you're between sizes or wear thin socks. Buffalo platform footwear is widely reported to run large and long, so many shoppers take a half size down from their usual.

How does Buffalo London fit?

Buffalo platform footwear is widely reported to run large and long, so many shoppers take a half size down from their usual. Overall shape: chunky platform with roomy fit.

How do Buffalo London sneakers fit?

Buffalo London sneakers runs large. Size down half a size from your usual sneaker size; the platform adds significant height and the fit is generous. Shape: roomy fit on tall platform sole.

How do Buffalo London boots fit?

Buffalo London boots runs large. Take a half size down and account for the heavy platform sole; expect some weight and minimal break-in. Shape: regular to roomy volume.

How do Buffalo London sandals & slides fit?

Buffalo London sandals & slides fits slightly large. If between sizes, size down for a more secure fit on the strappy platform styles. Shape: roomy footbed on chunky platform.

Brand facts

Buffalo is a German footwear label run by Buffalo Boots GmbH, founded by Michael Conradi in 1979 as a cowboy-boot importer before moving into its own designs; the Deichmann Group has owned the company since October 2016. Its 1995 "Classics" platform sneaker, worn by the Spice Girls and tied to Frankfurt's rave and techno scene, remains the core product; the Buffalo London sub-label was introduced for the Classics relaunch in 2017. The current range covers chunky platform boots, sandals and trainers on tall rubber "cloud" soles, plus vegan-material versions, sold direct and through wholesale.

Founded
1979
Origin
Cologne, Germany
Made in
Asia, Europe
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Y2K, Punk / Grunge / Goth, Streetwear

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