Check Cashmere Scarf
The Burberry check scarf is the house's most recognisable object, and the cashmere and alpaca-blend versions remain the single piece the brand is refocusing its business around.
2 live now · from $496
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Burberry
British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.
LondonOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
23 brands like Burberry like Polo Ralph Lauren, TOM FORD, Brunello Cucinelli →
What to know about Burberry
Gabardine invented here, in 1856
Thomas Burberry invented gabardine and built the house on weatherproof outerwear; the Kensington and Chelsea trenches remain the reference products.
Daniel Lee reworks the heritage codes
The chief creative officer builds on British motifs — the equestrian knight, the house check in new colourways — rather than departing from them.
A house narrowing back to outerwear
CEO Joshua Schulman's turnaround puts marketing behind coats and scarves and exits weak stores, with 21 closures planned in fiscal 2026.
The pieces that define Burberry
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Check Outerwear
Burberry was built on weatherproof outerwear, and its hooded and reversible check jackets carry that gabardine-era DNA into the current collections.
1 live now · from $944
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EKD Emblem Collection
The Equestrian Knight Design is the heritage crest Daniel Lee revived, stamped across blankets, cushions and towels as a pure expression of British archive codes.
2 live now · from $248
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How Burberry fits
Overall fit
slightly small
Most shoppers report Burberry ready-to-wear runs slightly small and slim, cut on European proportions, with outerwear that fits neatly rather than generously once a sweater or jacket goes underneath.
Tip: Consider one size up from your usual US/UK size in ready-to-wear and outerwear if you plan to layer or prefer an easy fit.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular to slightly relaxed on newer seasonal pieces | Buy your usual size, or size up for an intentionally oversized look. |
| Shirts & overshirts | slightly small | slim to tailored through the chest and waist | Size up one collar size if you are between sizes or dislike a close fit. |
| Trousers & pants | slightly small | slim to straight with a clean tailored line | Consider the next size up in the waist and plan on tailoring the length. |
| Jeans & denim | true to size | straight to slim | Stick to your usual waist and hem to length. |
| Jackets | slightly small | slim to regular; Kensington is a trim classic cut, Chelsea slimmer and shorter, quilted styles close-fitting | Size up if you want to wear a knit or blazer underneath a trench or quilted jacket. |
| T-shirts & graphic tees | slightly small | regular to slightly slim, some recent logo tees cut boxier | Take one size up unless you want a fitted look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Burberry
See all 23 brands like Burberry →
Polo Ralph Lauren
The closest heritage wardrobe: trench and field coats, quilted jackets, cable knits and classic tailoring, sold as a lifestyle label with its own checks and an equestrian logo.
What changes: American Ivy and Western roots rather than British trench-and-check heritage; Purple Label is its top tier and Polo the everyday line.
79% matchTOM FORD
Tom Ford shares a luxury aesthetic and tailored approach that aligns closely with Burberry’s ethos.
What changes: Formal glamour rather than daywear outerwear
Brunello Cucinelli
Luxury outerwear and knitwear for the same buyer: wool and cashmere overcoats, refined casual tailoring and soft layering.
What changes: Italian quiet luxury in muted, undyed tones, with no signature check or trench coat; it sits above Burberry's mainline on price.
90% matchLouis Vuitton
Louis Vuitton shares the ultra-luxury positioning and structured silhouettes that Burberry is known for.
What changes: Leather goods core, far higher price on RTW
Burberry fit questions
Does Burberry run big or small?
Burberry fits slightly small. Consider one size up from your usual US/UK size in ready-to-wear and outerwear if you plan to layer or prefer an easy fit. Most shoppers report Burberry ready-to-wear runs slightly small and slim, cut on European proportions, with outerwear that fits neatly rather than generously once a sweater or jacket goes underneath.
How does Burberry fit?
Most shoppers report Burberry ready-to-wear runs slightly small and slim, cut on European proportions, with outerwear that fits neatly rather than generously once a sweater or jacket goes underneath. Overall shape: generally slim to regular with a tailored, close-through-the-chest silhouette.
How do Burberry hoodies & sweatshirts fit?
Burberry hoodies & sweatshirts fits true to size. Buy your usual size, or size up for an intentionally oversized look. Shape: regular to slightly relaxed on newer seasonal pieces.
How do Burberry shirts & overshirts fit?
Burberry shirts & overshirts fits slightly small. Size up one collar size if you are between sizes or dislike a close fit. Shape: slim to tailored through the chest and waist.
How do Burberry trousers & pants fit?
Burberry trousers & pants fits slightly small. Consider the next size up in the waist and plan on tailoring the length. Shape: slim to straight with a clean tailored line.
Brand facts
Burberry is a British luxury house founded in 1856 by Thomas Burberry, who invented gabardine and built the label around weatherproof outerwear. Core products are the Kensington and Chelsea trench coats, check scarves, quilted jackets and leather bags. Chief creative officer Daniel Lee leans on British heritage codes, equestrian knight motifs and recoloured checks. CEO Joshua Schulman's turnaround plan refocuses marketing on outerwear and scarves while exiting unprofitable stores, closing 21 in fiscal 2026. Frasers Group disclosed a 4.2 percent stake in 2026.
- Founded
- 1856
- Origin
- London, United Kingdom
- Made in
- United Kingdom, Italy
- Price
- $$$$$
- Typical prices
- Accessories $381–$555 · Footwear $394–$690 · Jackets $1234–$1891
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Workwear / Heritage, Streetwear