86% matchSwatch
Affordable plastic quartz watches with graphic collabs
What changes: Swiss and fashion-led rather than shock-proof digital tech
Brand profile
CASIO
Japanese electronics company behind G-Shock, Baby-G and the F-91W, making digital and analogue watches alongside calculators and keyboards.
TokyoOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about CASIO
An electronics firm that makes watches
Casio has built calculators and keyboards since 1946 and remains independent and Tokyo-listed; the watch division is what gives it a place in menswear.
Two ends of one catalogue
The same brand covers £20-ish resin digitals like the F-91W and A168 and far pricier titanium MR-G models, with G-Shock, Baby-G and Pro Trek in between.
G-Shock drives the fashion side
Shock resistance made G-Shock the durable-watch default, and its ongoing collaborations with fashion and music partners keep it in streetwear rotation.
If you like CASIO
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76% matchKomono Watches
Budget watch-and-eyewear accessories, minimalist dials
What changes: Analogue Euro minimalism, no digital or toughness engineering
66% matchMeller
Direct-to-consumer cheap watches plus sunglasses
What changes: Fashion accessory play, no in-house movements or heritage
61% matchCÔTE&CIEL
Technical nylon carry for the same function-first buyer
What changes: Higher price, sculptural design focus
Brand facts
Casio Computer Co. is a Japanese electronics maker founded in April 1946 by Tadao Kashio as Kashio Seisakujo and incorporated under its current name in 1957, headquartered in Shibuya, Tokyo. It remains independent and publicly listed in Tokyo (6952). Alongside calculators and keyboards, its watch division drives its streetwear relevance: shock-resistant G-Shock and Baby-G, the Pro Trek outdoor line, titanium MR-G models, and cheap steel-and-resin digitals such as the F-91W and A168. G-Shock sustains a steady collaboration programme with fashion and music partners.
- Founded
- 1946
- Origin
- Tokyo, Japan
- Made in
- Japan, China, Thailand, Malaysia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Techwear