Brand profile
Chamula
Yuki Matsuda's Meg Company label making hand-knit Merino sweaters, woven goods and leather huaraches with Indigenous Mexican artisans.



What to know about Chamula
Chamula is an artisanal knitwear, footwear and accessories label founded by designer Yuki Matsuda after his 1990s travels through rural Mexico, and one of four brands under his California-based Meg Company alongside Yuketen, Monitaly and Epperson Mountaineering. Named after the Chiapas township of San Juan Chamula, it works with Indigenous Mexican artisans who hand-spin, hand-dye and hand-knit Merino wool sweaters, weave textiles on foot-pedal looms, and build leather huarache sandals. Output stays small-batch, and pieces vary individually. The brand remains active, releasing a Buck Mason huarache collaboration in 2025.
Looks from Chamula
Shop Chamula →Shop Chamula
Shop all Chamula ↗Available atClutch Cafe · STAG Provisions · Manready Mercantile · DeeCee style
If you like Chamula
88% matchvisvim
Natural dyes and indigenous craft at luxury scale
What changes: Far higher prices, full head-to-toe collections
80% matchBode
Antique textiles and hand-embellished folk pieces
What changes: Runway-level luxury pricing, more decorative
72% matchA Kind of Guise
Folk-referencing knits with mill-traceable sourcing
What changes: European tailoring focus rather than artisan handwork
70% matchBeams Plus
Japanese eye on rugged Americana and textured knits
What changes: Factory-made, Ivy/workwear breadth over artisanal
Brand facts
- Founded
- 1990s
- Origin
- Hermosa Beach, United States
- Price
- $$$
- Typical prices
- Caps hats $158–$191 · Jewelry $59–$190 · Sandals $198–$231
- Focus
- Unisex
- Styles
- Workwear / Heritage, Quiet luxury



