Brand profile

A Kind of Guise

Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.

MunichOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

26 brands like A Kind of Guise like mfpen, Officine Generale, Our Legacy →

A man wearing A Kind of Guise green wool sweatshirt and a green corduroy pants with black shoesA Kind of Guise — Men's Samata Vacation Shirt in Aloe Stripe, Size X-LargeA Kind of Guise — Men's Juno Pleated Shorts, Size Large

What to know about A Kind of Guise

A Kind of Guise is a Munich menswear label founded in 2009 by Yasar Ceviker and Susi Streich, which began with a small run of leather bags made as a student project. It designs relaxed tailoring, camp-collar and overshirt styles, outerwear and fine cotton and wool knitwear, produced largely in Europe. Seasonal collections are built around travel narratives, alongside a year-round Permanents line of core pieces. The brand opened its first flagship store on Amiraplatz in central Munich in October 2024 and sells through its own site and stockists including END.

Known forSweaters & knitwearShirts & overshirts

The pieces that define A Kind of Guise

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Tomaso Tanktop

The ajour-knit Tomaso tank is a Permanents mainstay and the clearest expression of the brand's fine, breathable European-made knitwear.

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Tailored Wide Trousers

Relaxed, wide-cut tailored trousers are the backbone of A Kind of Guise's easygoing take on tailoring.

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Fulvio Shirt

The Fulvio is the label's defining relaxed shirt, cut in textured, striped cottons that anchor its travel-led collections.

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A Kind of Guise
$299$16445% off
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A Kind of Guise
$289$15945% off
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A Kind of Guise
$269$13550% off
END.
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A Kind of Guise
$275$13850% off
END.
Shop at END. ↗
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How A Kind of Guise fits

Overall fit

runs large

A Kind of Guise is widely described as cutting on the roomy, relaxed side, so shoppers who want a closer fit typically go a size below their normal.

Tip: Most people are best served taking one size down from their usual, unless they specifically want the intended oversized drape.

relaxed cutboxy shirtssize down onegenerous shouldersEuropean sizing runs big

Medium confidence · based on 9 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly largerelaxed sweat and knit shapes with a soft shoulderTrue to size works for a relaxed look; size down for something closer to the body.
Jacketsruns largesoft, unstructured outerwear with room for layeringSize down if you plan to wear it over just a tee or shirt, true to size for heavy layering.
Shirts & overshirtsruns largeboxy camp-collar and overshirt silhouettes with wide armholes and dropped shouldersSize down one for a normal shirt fit; stay true to size only if you want a deliberately loose, drapey look.
T-shirts & graphic teesslightly largerelaxed straight body, not skin-closeTake your usual size for a modern relaxed tee, or size down if you prefer a fitted knit.
Trousers & pantsslightly largerelaxed, pleated or straight through the thighStick with your true waist size but expect a roomy leg; hemming is commonly needed.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A Kind of Guise fit questions

Does A Kind of Guise run big or small?

A Kind of Guise runs large. Most people are best served taking one size down from their usual, unless they specifically want the intended oversized drape. A Kind of Guise is widely described as cutting on the roomy, relaxed side, so shoppers who want a closer fit typically go a size below their normal.

How does A Kind of Guise fit?

A Kind of Guise is widely described as cutting on the roomy, relaxed side, so shoppers who want a closer fit typically go a size below their normal. Overall shape: relaxed and often boxy, with dropped or extended shoulders on shirting and outerwear.

How do A Kind of Guise hoodies & sweatshirts fit?

A Kind of Guise hoodies & sweatshirts fits slightly large. True to size works for a relaxed look; size down for something closer to the body. Shape: relaxed sweat and knit shapes with a soft shoulder.

How do A Kind of Guise jackets fit?

A Kind of Guise jackets runs large. Size down if you plan to wear it over just a tee or shirt, true to size for heavy layering. Shape: soft, unstructured outerwear with room for layering.

How do A Kind of Guise shirts & overshirts fit?

A Kind of Guise shirts & overshirts runs large. Size down one for a normal shirt fit; stay true to size only if you want a deliberately loose, drapey look. Shape: boxy camp-collar and overshirt silhouettes with wide armholes and dropped shoulders.

Brand facts

Founded
2009
Origin
Munich, Germany
Made in
Germany
Price
$$$
Focus
Menswear
Styles
Minimalist / Contemporary, Workwear / Heritage, Quiet luxury

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