A Kind of Guise epitomizes a refined yet approachable aesthetic, blending contemporary silhouettes with timeless craftsmanship. Their pieces often showcase luxurious materials, resulting in a harmonious balance between comfort and style. With a focus on versatility, their collections can seamlessly transition from casual outings to more formal gatherings, embodying a playful yet sophisticated spirit that is both effortlessly chic and practical.
Brands like Norse Projects and Our Legacy mirror this ethos with their thoughtful designs and commitment to quality. Universal Works brings a British flair that resonates with those who appreciate understated elegance, while Gitman Vintage elevates the art of American shirting with a modern twist. Each of these labels shares a passion for craft and a dedication to creating pieces that resonate with style-savvy individuals. Dive into our full list to discover even more brands that embody this distinctive look and feel.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.
Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.
Universal Works is known for its contemporary take on traditional British workwear, blending classic design with modern cuts and fabrics.
Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.
A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.
Samsøe Samsøe was founded by the Samsøe brothers in 1993. Over time, it expanded to include T-shirts, knitwear and other men’s clothing. In 2000, Peter Sextus and Per-Ulrik Andersen took over the brand and made it into an international fashion house. Samsøe Samsøe is defined by its utilitarian aesthetic, which combines the Danish street style with a Scandinavian spirit. Their collections transcend trends and are minimalist, affordable and accessible.
Tres-Bien began as a store and house brand, quickly evolving alongside other Swedish brands placing sportswear alongside high-end fashion. They provide an everywhere collection along with a curated selection of other brands.
Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.
Mads Norgaard all started with a striped t-shirt… the 101. More than 3 million have been sold since 1967 and there has been no looking back since. They’ve expanded from there and added a women’s and kids’ line with a full wardrobe of offerings.
Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.
Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
Led by German-born, Belgian-based designer, Stephan Scneider, you’ll find a collection that pays special attention in equal parts to the fabric choice, pattern and silhouette. All pieces are created under his close eye.
nanamica was established in Tokyo in 2003 with the goal of uniting individuals from around the world and with diverse cultural backgrounds in order to construct products that will have long-lasting significance, rather than being concerned with fads or the latest trends. The clothes are made of high-quality materials and are suited to everyday wear because of their advanced seams, fine finishes, and meticulous cuts.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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This list of A Kind of Guise alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.
