Brand profile

Cheap Monday

Swedish H&M-owned denim label, relaunched in 2024 with skinny, flared and baggy jeans and indie-sleaze styling.

StockholmOrigin
UnisexFocus
Y2KStyle
$$Price

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A man wearing a Cheap Monday

What to know about Cheap Monday

Skinny jeans at pocket-money prices

The label was built around cheap skinny denim, with washed black tailoring alongside it — low-to-mid pricing was the premise, not a compromise.

Skull logo signalled mid-2000s indie

The skull-with-inverted-cross mark placed it in punk-grunge and Y2K indie dress codes, and it functioned as much as a badge as a brand.

H&M owned it, then closed it

H&M bought parent Fabric Scandinavien in 2008 with Weekday and Monki; it announced closure in December 2018 and shut the brand down by June 2019.

Known forJeans & denim

How Cheap Monday fits

Overall fit

runs small

Cheap Monday was known for a slim, skinny silhouette that many shoppers found tight, often reporting long inseams and a snug fit through the leg and body.

Tip: Consider sizing up, especially in jeans, if you prefer anything beyond a tight fit.

skinny fitruns smalllong inseamsize up in jeanstight through legs

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Jeans & denimruns smallskinnySize up one from your usual for a non-skinny fit; inseams tend to run long.
Jacketsruns smallslimSize up if you plan to layer, as cuts are lean.
T-shirts & graphic teesslightly smallslimSize up if you want a relaxed rather than fitted look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Cheap Monday

Cheap Monday fit questions

Does Cheap Monday run big or small?

Cheap Monday runs small. Consider sizing up, especially in jeans, if you prefer anything beyond a tight fit. Cheap Monday was known for a slim, skinny silhouette that many shoppers found tight, often reporting long inseams and a snug fit through the leg and body.

How does Cheap Monday fit?

Cheap Monday was known for a slim, skinny silhouette that many shoppers found tight, often reporting long inseams and a snug fit through the leg and body. Overall shape: slim to skinny.

How do Cheap Monday jeans & denim fit?

Cheap Monday jeans & denim runs small. Size up one from your usual for a non-skinny fit; inseams tend to run long. Shape: skinny.

How do Cheap Monday jackets fit?

Cheap Monday jackets runs small. Size up if you plan to layer, as cuts are lean. Shape: slim.

How do Cheap Monday t-shirts & graphic tees fit?

Cheap Monday t-shirts & graphic tees fits slightly small. Size up if you want a relaxed rather than fitted look. Shape: slim.

Brand facts

Cheap Monday is a Stockholm denim label founded in 2004 and owned by H&M Group since its 2008 purchase of parent Fabric Scandinavien. H&M shut the wholesale-driven brand in June 2019, then relaunched it in 2024 as a denim-led, Gen Z-facing line built on super-stretch skinnies, low-rise bootcuts, hyper-flares and baggy cuts, plus jersey tops, keeping the skull-with-inverted-cross mark and post-punk, indie-sleaze styling. Distribution runs through Weekday and limited partners, with ASOS the exclusive launch retailer and capsules with Nessa Barrett and Landon Barker.

Founded
2004
Origin
Stockholm, Sweden
Made in
Bangladesh, China, India, Indonesia, Pakistan, Vietnam
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Y2K, Punk / Grunge / Goth, Streetwear

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