Brand profile

Ksubi

Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.

SydneyOrigin
UnisexFocus
StreetwearStyle
$$$Price

40 brands like Ksubi like PURPLE BRAND, True Religion, Dsquared2 →

A man wearing a Ksubi graphic t-shirt in white with blue jeansKsubi — Blue Van Winkle Kasper JeansKsubi — Gray Chitch Prodigy Jeans

What to know about Ksubi

Heavily treated denim is the core

Collections are built around distressed jeans, denim jackets and cut-offs, with the box-cross logo carried across graphic tees, sunglasses, underwear and kids' wear.

Sydney label, now run from LA

Started in 1999 on Sydney's Northern Beaches as Tsubi, renamed in 2006 after a trademark dispute, and relaunched from Los Angeles under US ownership since 2013.

Priced through music-scene visibility

The mid-high pricing tracks its rap and pop following — Travis Scott, A$AP Rocky, Doechii and Charli XCX — with Y2K and punk-grunge cues rather than plain denim basics.

Known forJeans & denimT-shirts & graphic tees

The pieces that define Ksubi

Shop Ksubi →
Ksubi — Chitch Jeans

Chitch Jeans

Ksubi's slim-tapered Chitch is the house denim silhouette, endlessly reissued in trashed, repaired and treated washes that define the label's distressed aesthetic.

3 live now · from $135

Explore Chitch jeans →
Ksubi — Van Winkle Jeans

Van Winkle Jeans

The looser, heavily treated Van Winkle is Ksubi's other core denim fit and a staple of its rap-and-rock following.

2 live now · from $120

Explore Van Winkle →
8 discounted30% typical markdown40% deepest markdown1 retailerSee all of today's deals →

Available atSSENSE

How Ksubi fits

Overall fit

slightly small

Shoppers most often report Ksubi denim fitting tight in the waist and slim through the leg with a long inseam, while the graphic tees and sweats sit closer to relaxed or oversized.

Tip: Take your usual size in tees, but consider going up one waist size in the rigid or lightly-stretched jeans, especially the slim silhouettes.

tight in the waistsize up in jeanslong inseamoversized teesslim through the thigh

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly largerelaxed, streetwear-leaning with a dropped shoulderStick with your usual size for a relaxed look.
Jeans & denimruns smallslim to skinny in the heritage cuts (Chitch, Van Winkle), with newer straight and baggy blocks fitting much looserSize up one in the waist for the slim and skinny fits; stay true to size in the baggy or straight cuts.
Jacketsslightly smallfitted trucker-style denim jackets that sit close through the chest and shouldersSize up if you plan to layer a hoodie underneath.
T-shirts & graphic teesslightly largeboxy with a dropped shoulder on most graphic stylesTake your normal size, or size down if you don't want the oversized drape.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Ksubi fit questions

Does Ksubi run big or small?

Ksubi fits slightly small. Take your usual size in tees, but consider going up one waist size in the rigid or lightly-stretched jeans, especially the slim silhouettes. Shoppers most often report Ksubi denim fitting tight in the waist and slim through the leg with a long inseam, while the graphic tees and sweats sit closer to relaxed or oversized.

How does Ksubi fit?

Shoppers most often report Ksubi denim fitting tight in the waist and slim through the leg with a long inseam, while the graphic tees and sweats sit closer to relaxed or oversized. Overall shape: generally slim and body-hugging on denim, with boxier, relaxed cuts on jersey and outerwear.

How do Ksubi hoodies & sweatshirts fit?

Ksubi hoodies & sweatshirts fits slightly large. Stick with your usual size for a relaxed look. Shape: relaxed, streetwear-leaning with a dropped shoulder.

How do Ksubi jeans & denim fit?

Ksubi jeans & denim runs small. Size up one in the waist for the slim and skinny fits; stay true to size in the baggy or straight cuts. Shape: slim to skinny in the heritage cuts (Chitch, Van Winkle), with newer straight and baggy blocks fitting much looser.

How do Ksubi jackets fit?

Ksubi jackets fits slightly small. Size up if you plan to layer a hoodie underneath. Shape: fitted trucker-style denim jackets that sit close through the chest and shoulders.

Brand facts

Ksubi is an Australian denim label founded in 1999 on Sydney's Northern Beaches as Tsubi, renamed after a 2006 trademark dispute with footwear brand Tsubo. It builds collections around distressed and heavily treated jeans, denim jackets, cut-offs and the box-cross logo, extending into graphic tees, sunglasses, kids' wear and underwear. The company entered voluntary administration in 2009, was bought by Bleach Group, and has been backed since 2013 by Los Angeles firm Breakwater Investment Management, which relaunched it from LA. Worn by Travis Scott, A$AP Rocky, Doechii and Charli XCX.

Founded
1999
Origin
Sydney, Australia
Made in
Asia
Price
$$$
Typical prices
Trousers $180–$226 · T-shirts $114–$133 · Jackets $422–$788
Focus
Unisex
Facts checked
August 2026
Styles
Streetwear, Punk / Grunge / Goth, Y2K

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