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Brand profile

COÛT DE LA LIBERTÉ

Los Angeles luxury denim and ready-to-wear label from True Religion founder Jeffrey Lubell, built on 1970s rock-and-glam maximalism.

Los AngelesOrigin
Y2KStyle
$$$$$Price

Similar to AMIRI, Roberto Cavalli, Ksubi →

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A man wearing a COÛT DE LA LIBERTÉ tropical parrot tapestry zip jacket with light-wash jeans

What to know about COÛT DE LA LIBERTÉ

True Religion's founder, gone luxury

Jeffrey Lubell started this in 2020 with co-designer Carrie Stroup, moving from mass-market denim to limited-run ready-to-wear priced at the top of the market.

1970s rock styling, drawn literally

Flare and low-rise jeans, embellished trucker jackets, sherpa-lined denim, fur and leather outerwear, and slogan tees — glam-era references without much subtlety.

Small runs, downtown LA atelier

Garments are cut in limited quantities at the brand's own LA workshop using imported Japanese and European fabrics, sold direct and through SSENSE and Neiman Marcus.

StyleY2KPunk / Grunge / Goth

Looks from COÛT DE LA LIBERTÉ

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COÛT DE LA LIBERTÉ — COÛT DE LA LIBERTÉ Blue Johnny Vintage DBL Dip Denim Trucker JacketBlue Johnny Vintage DBL Dip Denim Trucker Jacket$389COÛT DE LA LIBERTÉ — COÛT DE LA LIBERTÉ Navy Mike Japanese VTG Double Dip Sherpa Lined Denim JacketNavy Mike Japanese VTG Double Dip Sherpa Lined Denim Jacket$426COÛT DE LA LIBERTÉ — COÛT DE LA LIBERTÉ Blue Bobby Selvage Relaxed JeansBlue Bobby Selvage Relaxed Jeans$238COÛT DE LA LIBERTÉ — COÛT DE LA LIBERTÉ White Weston SM 'Red Devils' Crew Ringer T-shirtWhite Weston SM 'Red Devils' Crew Ringer T-shirt$196COÛT DE LA LIBERTÉ — COÛT DE LA LIBERTÉ Orange Ty Cout Raglan Colorblock Print T-shirtOrange Ty Cout Raglan Colorblock Print T-shirt$193COÛT DE LA LIBERTÉ — COÛT DE LA LIBERTÉ Blue Grayson Cripsy Denim Palm Devils Painter ShortsBlue Grayson Cripsy Denim Palm Devils Painter Shorts$412

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Brand facts

Coût De La Liberté is a Los Angeles luxury ready-to-wear label founded in 2020 by True Religion founder Jeffrey Lubell and his wife and co-designer Carrie Stroup, debuting for fall/winter 2021. The name means "the cost of freedom," and collections channel 1970s rock and glam through flare and low-rise jeans, embellished trucker jackets, sherpa-lined denim, fur and leather outerwear, and slogan graphic tees. Pieces are made in limited runs at the brand's downtown LA atelier from imported Japanese and European fabrics, and sell direct plus wholesale via SSENSE and Neiman Marcus.

Founded
2020
Origin
Los Angeles, United States
Price
$$$$$
Facts checked
August 2026
Styles
Y2K, Punk / Grunge / Goth

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