COÛT DE LA LIBERTÉ

Coût De La Liberté is a Los Angeles luxury ready-to-wear label founded in 2020 by True Religion founder Jeffrey Lubell and his wife and co-designer Carrie Stroup, debuting for fall/winter 2021. The name means "the cost of freedom," and collections channel 1970s rock and glam through flare and low-rise jeans, embellished trucker jackets, sherpa-lined denim, fur and leather outerwear, and slogan graphic tees. Pieces are made in limited runs at the brand's downtown LA atelier from imported Japanese and European fabrics, and sell direct plus wholesale via SSENSE and Neiman Marcus.