discoWe compared 24 brands similar to AMIRI on fit, price and aesthetic — 8 cheaper and 2 more premium, led by Mastermind and Acne Studios.
If you're drawn to the edgy luxury of Amiri, you'll likely appreciate brands like Acne Studios, Our Legacy, and Maison Kitsuné. Each offers a unique twist on premium fashion while maintaining high-quality materials and innovative designs. Brands that embody similar aesthetics to Amiri allow you to explore options that cater to a range of styles, from contemporary minimalism to streetwear. Discover the luxury and craftsmanship that resonates with the essence of Amiri with these standout labels.
Tokyo luxury streetwear label founded in 1997 by Masaaki Homma, known for its skull-and-crossbones motif and all-black, Japan-made menswear.
Why it's similar. Strong overlap in dark, luxury style with relaxed fit and use of premium materials.
What changes. Japanese monochrome branding, collab-driven release model
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both brands share a luxurious aesthetic and emphasize high-quality materials.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both brands focus on a relaxed silhouette with a premium quality approach to fabrics.
Family-run Los Angeles luxury label known for gothic sterling silver jewelry, leather outerwear and heavy apparel, sold largely through its own stores.
Why it's similar. Both brands have a luxury style with dark palettes and leather-heavy materials.
What changes. Jewelry-first, no runway calendar, cult retail model
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Gildas Loaec and Masaya Kuroki founded Maison Kitsune in Paris in 2002, running a record label and cafe chain alongside fox-patch knitwear, cultural breadth like AMIRI's minus the distressing.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Why it's similar. Both emphasize tailored pieces made from luxurious materials to create timeless styles.
American menswear label owned by Lion Capital, known for rock-inspired tailoring, distressed leather and boots, with Karl Aberg as creative director.
Why it's similar. Both emphasize rock-influenced luxury with tailored yet relaxed fits.
What changes. Mature, less hyped; no sneaker or streetwear crossover
New York–designed, Italian-made minimalist footwear, defined by the gold serial-numbered Achilles low-top sneaker.
Why it's similar. Both brands focus on minimalist aesthetics and a commitment to high-quality materials, particularly leather.
French luxury house founded in 1945, known for sharp-shouldered tailoring, embellished blazers and monogram knits, now designed by Antonin Tron.
Why it's similar. Luxury brand with tailored, deconstructed silhouettes and high-end fabrics.
What changes. Parisian house codes and embellishment over LA distressing
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Why it's similar. Both brands offer unique styles with a focus on quality craftsmanship and distinctive designs.
Hiroki Nakamura's Tokyo label applies heritage craft and natural dyes to Americana-rooted "future vintage" clothing and footwear such as the FBT moccasin-sneaker.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Tokyo military- and workwear-rooted label founded in 1996 by Tetsu Nishiyama, known for jungle jackets, MILT cargo trousers and muted utilitarian staples.
Tokyo label founded in 1994 by Shinsuke Takizawa, building biker, punk and military references into heavily branded Japanese-made streetwear.
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Seattle outfitter founded in 1897, known for Mackinaw wool cruisers, waxed Tin Cloth outerwear and Rugged Twill leather-trimmed luggage.
Tokyo label under the Comme des Garcons umbrella, known for technical fabrics, patchwork, deconstructed tailoring and heavy workwear collaborations.
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
Canadian-founded denim label known for distressed, bleached and patchwork jeans, streetwear apparel and a newly launched leather sneaker line.
Why it's similar. Like AMIRI, Purple Brand builds a label around heavily distressed and coated denim with graphic tees and sneakers, but prices a tier below designer denim.
Los Angeles and Paris label by Henri Alexander Levy making punk-inflected luxury clothing in deliberately tiny production runs.
Why it's similar. Another Los Angeles luxury label mining punk and rock imagery through distressed knits, leather and tailoring, but Henri Alexander Levy works in runs under 100 pieces rather than Amiri's scale.
Los Angeles luxury streetwear label founded in 2015 by Rhuigi Villaseñor, known for graphic tees, motorsport motifs and American nostalgia.
Why it's similar. Another Los Angeles luxury label founded in the 2010s, Rhude shares Amiri's high price tier and mix of denim, tailoring and celebrity-worn graphic pieces.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Mastermind | 85% | Luxury | Similar |
| 2 | Acne Studios | 81% | Contemporary | Similar |
| 3 | Our Legacy | 80% | Contemporary | Similar |
| 4 | Chrome Hearts | 80% | Luxury | More premium |
| 5 | Maison Kitsuné | 79% | Logo casualwear | Similar |
| 6 | Officine Generale | 78% | Contemporary | Similar |
| 7 | John Varvatos | 78% | Luxury | Similar |
| 8 | Common Projects | 77% | Minimalist | Cheaper |
| 9 | Balmain | 76% | Luxury | Similar |
| 10 | Engineered Garments | 75% | Contemporary | Similar |
| 11 | visvim | — | More premium | |
| 12 | Folk Clothing | — | Similar | |
| 13 | WTAPS | — | Cheaper | |
| 14 | Neighborhood | — | Similar | |
| 15 | Saturdays NYC | — | Cheaper | |
| 16 | Norse Projects | — | Cheaper | |
| 17 | Carhartt WIP | — | Cheaper | |
| 18 | Oliver Spencer | — | Cheaper | |
| 19 | Filson | — | Cheaper | |
| 20 | Junya Watanabe | — | Cheaper | |
| 21 | Beams Plus | — | Similar | |
| 22 | PURPLE BRAND | — | Similar | |
| 23 | Enfants Riches Déprimés | — | Similar | |
| 24 | Rhude | — | Similar |
Mastermind is the closest match with an 85% score. Both brands share a dark luxury style and premium natural fibers.
WTAPS, Saturdays NYC, and Norse Projects offer high-quality styles at mid-range prices, making them affordable alternatives to Amiri.
Mastermind and Amiri both offer high-end fashion, but Mastermind might appeal more to those who favor edgier, rock-inspired designs, while Amiri is known for its sleek, modern look.
Amiri is renowned for its minimalist, modern aesthetic with clean lines and exceptional quality. Their signature rock-influenced clothing makes them stand out in the luxury fashion market.
Mastermind, John Varvatos, and Balmain present luxurious alternatives within the same price segment, each with their unique twist on high-fashion design.