80% matchSolgaard
Founder-led travel luggage with a design-story hook
What changes: Sustainability/recycled-plastic focus, no ski-sport roots
Db is a Norwegian travel gear company founded in 2009 by freeski athlete Jon Olsson and engineer Truls Brataas, who began with a padded ski bag built for competition travel. Launched as Douchebags, it renamed itself Db in 2019 while keeping the same team and products. Headquartered in Oslo with roughly 60 staff, it designs roller luggage, snow rollers, camera bags, duffels and backpacks including the Ramverk, Världsvan and Hugger lines, sold direct and through ski, cycling and outdoor retailers, with athlete and photographer signature editions.
80% matchFounder-led travel luggage with a design-story hook
What changes: Sustainability/recycled-plastic focus, no ski-sport roots
74% matchPremium engineered roller luggage, business-trip angle
What changes: Corporate/airport positioning, higher price, no snow gear
63% matchUtilitarian bag specialist, lower price and messenger DNA
What changes: Urban cycling heritage, no ski or roller luggage