Brand profile

Depop

London-based mobile marketplace for secondhand and vintage fashion, being sold by Etsy to eBay in a roughly $1.2 billion deal agreed in February 2026.

LondonOrigin

UnisexFocus

Y2KStyle

$$Price

Shop Depop ↗

4 brands like Depop like Tunnel Vision, OMIGHTY, Jaded London →

What to know about Depop

You're buying from other users

Depop is a peer-to-peer marketplace, not a label: individuals list secondhand, vintage and reworked pieces through social, shop-style profiles on mobile.

Y2K and grunge dominate listings

Inventory skews Gen Z taste — Y2K, grunge, sportswear and archive designer resale — with t-shirts and jeans the most common finds.

Ownership changed, platform didn't

Etsy bought Depop in 2021 for $1.62bn and agreed in February 2026 to sell it to eBay for about $1.2bn; the name, brand and platform stay as they are.

Known forJeans & denimT-shirts & graphic tees

StyleY2K Streetwear Punk / Grunge / Goth

If you like Depop

84% match

Tunnel Vision

$$Vintage findsLos Angeles, United States

Curated sourced vintage plus subculture house line

What changes: Single curated seller, not a peer-to-peer marketplace

Shop Tunnel Vision

80% match

OMIGHTY

$$Y2K womenswearLos Angeles, United States

Pure Y2K slogan baby tees straight from a brand

What changes: One label's own new product, not resale

Shop OMIGHTY 17 brands like OMIGHTY →

78% match

Jaded London

$$Gen Z streetwearLondon, United Kingdom

TikTok-driven London baggy cargos and denim

What changes: First-hand brand drops rather than secondhand listings

Shop Jaded London 15 brands like Jaded London →

75% match

UNIF Clothing

$$Platform shoesLos Angeles, United States

Y2K-punk platforms and baby tees, LA indie version

What changes: Higher-priced original designs, womenswear only

Shop UNIF Clothing

Brand facts

Depop is a mobile-first, consumer-to-consumer fashion marketplace where users sell secondhand, vintage and reworked clothing, footwear and accessories through social, shop-style profiles. Founded in 2011 and headquartered in London, it skews heavily Gen Z, with Y2K, grunge, sportswear and archive designer resale dominating listings. Etsy bought Depop in 2021 for $1.62 billion, then agreed in February 2026 to sell it to eBay for roughly $1.2 billion in cash; Depop reported about $1 billion in gross merchandise sales in 2025 and retains its name, brand and platform.

Founded: 2011
Origin: London, United Kingdom
Price: $$
Focus: Unisex
Facts checked: September 2026
Styles: Y2K, Streetwear, Punk / Grunge / Goth

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