#1Palm Angels
Milan-founded luxury streetwear label blending LA skate imagery with Italian production, owned by Bluestar Alliance since February 2025.
13 Brands like Jaded London
21 brands · Brands by city · Updated August 2026If you shop Jaded London for oversized, graphic-heavy, Y2K-leaning streetwear at mid-range prices, this list covers the labels that scratch the same itch. The closest matches are UK-born and internet-native — Hoodrich, The Ragged Priest, Maniere De Voir and OMIGHTY — while Palm Angels and Fear of God sit well above Jaded's price band if you want the luxury version of the same silhouettes.
#1
#2Hoodrich
British streetwear brand from Birmingham making logo-driven hoodies and tracksuits, majority-owned by Iconix International since 2023.
#3Ed Hardy
Tattoo-flash graphic apparel brand built on Don Ed Hardy's artwork, licensed by Iconix and riding the Y2K revival.
#4Paradise NYC
Skater-artist Sean Pablo's DIY label, pairing punk and religious graphics with tees, hoodies, caps and skate decks out of New York and LA.
#5Awake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
#6Urban Outfitters
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
#7Subcrew Hong Kong
Hong Kong streetwear label founded in 2004 by actor Sam Lee, known for military- and workwear-derived outerwear, work pants and graphic tees.
#8The Ragged Priest
Independent British label founded in 2007, known for experimental customised denim and oversized statement knits with a grunge, Y2K edge.
#9Born x Raised
Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
#10Get Fresh Company
Toronto boutique and in-house streetwear label on Queen West, known for city-referencing graphics and Canadian-made tees, hoodies and caps.
#11Represent
Founder-owned British luxury streetwear label from Manchester, known for graphic jersey, leather and its 247 performance activewear line.
#12OMIGHTY
Los Angeles Y2K womenswear label known for slogan baby tees, crop tops and printed party dresses sold direct-to-consumer online.
#13AllSaints
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
#14Livestock
Livestock is a Vancouver-founded Canadian sneaker and streetwear retailer with an in-house apparel label and a history of sneaker collaborations.
#15Obey
Shepard Fairey's streetwear label, applying his Obey Giant propaganda graphics and political commentary to military- and workwear-rooted basics.
#16Black Milk
Australian direct-to-consumer label known for digitally printed leggings and licensed pop-culture collections spanning gaming, anime and film franchises.
#17
#18Fear of God
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
#19Other UK
London label founded in 2012 by musician-designer Nick Davey, making rock-inspired leather jackets, vintage band tees and distressed graphic knitwear.
#20Affliction
American graphic apparel label from Seal Beach known for tattoo-style print tees, distressed washes and long-running ties to MMA and hard rock.
#21Maniere De Voir
Manchester-based direct-to-consumer menswear and womenswear label founded in 2013 by former footballer Reece Wabara, with an Oxford Street flagship in London.
Where the overlap really is
Jaded London's signature is oversized fits, loud prints and Y2K nostalgia sold direct online. The tightest matches here follow that same playbook. The Ragged Priest is the nearest UK sibling: independent since 2007, built on customised and spliced denim, oversized statement knits and mesh layers with 90s grunge and rave references, sold direct and through Urban Outfitters. OMIGHTY works a purely Y2K womenswear register — slogan baby tees, crop tops, satin and animal-print sets — direct-to-consumer from LA, though shoppers report shipping delays, so read the fine print. Hoodrich covers the tracksuit-and-logo-hoodie side, at accessible prices and widely stocked through JD Sports and Footasylum; it's been majority-owned by Iconix International since November 2023.
Graphic-first alternatives
If it's the print that draws you in, Ed Hardy (tattoo flash, rhinestones, foil) and Affliction (gothic script, skulls, distressed washes) are the Y2K originals now back in rotation, both in the same low-to-mid price band. Black Milk takes licensed pop-culture prints — Pokémon, D&D, Final Fantasy XIV in 2025 — onto leggings, bodysuits and dresses. Obey and KAWS bring artist-led graphics: Shepard Fairey's propaganda imagery on workwear basics, and KAWS' Companion motif via mass-market partners like Uniqlo UT.
Trading up
Palm Angels is the luxury read on skate graphics and side-striped track suits, now owned by Bluestar Alliance since February 2025 after founder Francesco Ragazzi departed. Fear of God and Represent both sell oversized, washed jersey at premium prices — Represent's rock-inflected graphics and its cheaper 247 activewear line are the more direct swap. Born x Raised, Awake NY and Paradise NYC deliver US skate and neighbourhood graphics with more subcultural credibility than trend churn.
Price map
Cheapest first: Ed Hardy, Affliction, Hoodrich, OMIGHTY, Obey, Paradise NYC and Urban Outfitters sit at low-to-mid. Awake NY, The Ragged Priest, Black Milk, KAWS, Maniere De Voir, Get Fresh Company and Livestock land mid. Represent, Born x Raised, AllSaints, Other UK and Subcrew are med-high; Palm Angels and Fear of God are the genuine splurges. Sizing note: Jaded London, Hoodrich and Fear of God all run deliberately oversized, so size down if you want a normal fit.
Common questions
What brand is most similar to Jaded London?
The Ragged Priest is the closest match — another independent British label doing customised denim, oversized statement knits and Y2K/grunge graphics at a comparable mid-range price, sold direct online and from a London Seven Dials flagship.
What are cheaper alternatives to Jaded London?
Hoodrich, Ed Hardy, Affliction, OMIGHTY, Obey and Urban Outfitters all sit in the low-to-mid price tier. Hoodrich is the easiest to try in person thanks to JD Sports and Footasylum stocking it across around 1,000 doors.
Is Palm Angels a good step up from Jaded London?
Yes, if you want luxury execution of the same references — LA skate imagery, side-striped track suits and logo hoodies made in Italy. It's a high price tier, and the brand was acquired by Bluestar Alliance in February 2025, with founder Francesco Ragazzi leaving at the sale.
Which of these brands are best for womenswear?
OMIGHTY (slogan baby tees, crop tops, mini skirts, printed party dresses), The Ragged Priest (low-rise and spliced denim, pleated skirts, mesh) and Black Milk (printed leggings, bodysuits, swim) are the strongest womenswear-led options here.
Which are UK brands like Jaded London?
Hoodrich (Birmingham), The Ragged Priest (London), Represent (Manchester), Maniere De Voir (Manchester), Other UK (London) and AllSaints (London) are all British — useful if you want faster domestic shipping and no customs charges.