Jaded London
Jaded London is a London streetwear label founded in 2013 by siblings Jade and Grant Goulden, selling mainly direct-to-consumer alongside wholesale partners such as ASOS. Its range centres on oversized parachute cargo pants, baggy and low-rise denim, co-ord sets, graphic tees and going-out pieces in loud prints, washes and hardware detailing. The brand builds demand through frequent TikTok-driven drops aimed at Gen Z shoppers, told Vogue Business in 2023 it was chasing £100m in revenue, and was profiled in The Sunday Times 100 fast-growth ranking in 2025.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | runs large | very oversized, boxy, dropped shoulder | regular to long in body with long sleeves that often bunch at the wrist | Most people size down one, as even S tends to wear like a standard L. | medium |
| Shirts & overshirts | runs large | relaxed to oversized camp-collar and co-ord styles | regular, designed to be worn untucked | Size down if you prefer a standard relaxed fit rather than a fully oversized one. | low |
| Trousers & pants | runs large | parachute and wide-leg cargo silhouettes with a lot of volume through hip and thigh | long — commonly needs hemming or heavy cuffing unless you're tall | Consider sizing down at the waist since the fit is baggy anyway, and check inseam before ordering if you're under about 5'10". | medium |
| Jeans & denim | runs large | baggy, low-rise, skater-style through the leg | long, often stacking heavily over the shoe | Size down one at the waist if you don't want to rely on a belt, and expect a long, stacked leg. | medium |
| Jackets | runs large | oversized outerwear with wide shoulders and roomy body | regular to slightly cropped depending on the style | True to size gives a very roomy layer; size down if you want it closer to the body. | low |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders and a wide body | longer than average body length, though some graphic tees read slightly boxy/cropped in proportion | Size down one if you want a normal fit; stay true to size for the intended oversized drape. | medium |
Does Jaded London run big or small?
Jaded London runs large. Take your usual size only if you want the intended baggy look — most shoppers size down one, especially in tees and hoodies. Shoppers consistently report Jaded London pieces arriving much larger than mainstream sizing, since the oversized silhouette is the design intent rather than a sizing error, with length on bottoms being the most common complaint.
How does Jaded London fit?
Shoppers consistently report Jaded London pieces arriving much larger than mainstream sizing, since the oversized silhouette is the design intent rather than a sizing error, with length on bottoms being the most common complaint. Overall shape: deliberately oversized and baggy across most styles, with dropped shoulders on tops and voluminous, wide-leg bottoms.
How do Jaded London hoodies & sweatshirts fit?
Jaded London hoodies & sweatshirts runs large. Most people size down one, as even S tends to wear like a standard L. Shape: very oversized, boxy, dropped shoulder.
How do Jaded London shirts & overshirts fit?
Jaded London shirts & overshirts runs large. Size down if you prefer a standard relaxed fit rather than a fully oversized one. Shape: relaxed to oversized camp-collar and co-ord styles.
How do Jaded London trousers & pants fit?
Jaded London trousers & pants runs large. Consider sizing down at the waist since the fit is baggy anyway, and check inseam before ordering if you're under about 5'10". Shape: parachute and wide-leg cargo silhouettes with a lot of volume through hip and thigh.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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