80% matchmnml
Same low-price trend cargos, baggy denim and hoodies
What changes: US-based, plainer branding and less drop-hype marketing
Brand profile
Jaded London
London streetwear label founded in 2013, known for oversized parachute cargos, baggy denim and TikTok-driven direct-to-consumer drops aimed at Gen Z.
LondonOrigin
UnisexFocus
Y2KStyle
$$Price
15 brands like Jaded London like mnml, Criminal Damage, The Ragged Priest →
What to know about Jaded London
Jaded London is a London streetwear label founded in 2013 by siblings Jade and Grant Goulden, selling mainly direct-to-consumer alongside wholesale partners such as ASOS. Its range centres on oversized parachute cargo pants, baggy and low-rise denim, co-ord sets, graphic tees and going-out pieces in loud prints, washes and hardware detailing. The brand builds demand through frequent TikTok-driven drops aimed at Gen Z shoppers, told Vogue Business in 2023 it was chasing £100m in revenue, and was profiled in The Sunday Times 100 fast-growth ranking in 2025.
How Jaded London fits
Overall fit
runs large
Shoppers consistently report Jaded London pieces arriving much larger than mainstream sizing, since the oversized silhouette is the design intent rather than a sizing error, with length on bottoms being the most common complaint.
Tip: Take your usual size only if you want the intended baggy look — most shoppers size down one, especially in tees and hoodies.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | very oversized, boxy, dropped shoulder | Most people size down one, as even S tends to wear like a standard L. |
| Jackets | runs large | oversized outerwear with wide shoulders and roomy body | True to size gives a very roomy layer; size down if you want it closer to the body. |
| Jeans & denim | runs large | baggy, low-rise, skater-style through the leg | Size down one at the waist if you don't want to rely on a belt, and expect a long, stacked leg. |
| Shirts & overshirts | runs large | relaxed to oversized camp-collar and co-ord styles | Size down if you prefer a standard relaxed fit rather than a fully oversized one. |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders and a wide body | Size down one if you want a normal fit; stay true to size for the intended oversized drape. |
| Trousers & pants | runs large | parachute and wide-leg cargo silhouettes with a lot of volume through hip and thigh | Consider sizing down at the waist since the fit is baggy anyway, and check inseam before ordering if you're under about 5'10". |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Jaded London
See all 15 brands like Jaded London →80% match
74% matchCriminal Damage
Older London streetwear staple, tracksuit-led
What changes: Heritage graphics and rave/skate roots rather than TikTok drops
72% matchThe Ragged Priest
London denim experiments with a louder club-kid edge
What changes: Womenswear-focused and more customised one-off denim
67% matchValabasas
Denim-only take on the same stacked, baggy volumes
What changes: Narrow jeans-and-tee range, more rap-adjacent styling
Jaded London fit questions
Does Jaded London run big or small?
Jaded London runs large. Take your usual size only if you want the intended baggy look — most shoppers size down one, especially in tees and hoodies. Shoppers consistently report Jaded London pieces arriving much larger than mainstream sizing, since the oversized silhouette is the design intent rather than a sizing error, with length on bottoms being the most common complaint.
How does Jaded London fit?
Shoppers consistently report Jaded London pieces arriving much larger than mainstream sizing, since the oversized silhouette is the design intent rather than a sizing error, with length on bottoms being the most common complaint. Overall shape: deliberately oversized and baggy across most styles, with dropped shoulders on tops and voluminous, wide-leg bottoms.
How do Jaded London hoodies & sweatshirts fit?
Jaded London hoodies & sweatshirts runs large. Most people size down one, as even S tends to wear like a standard L. Shape: very oversized, boxy, dropped shoulder.
How do Jaded London jackets fit?
Jaded London jackets runs large. True to size gives a very roomy layer; size down if you want it closer to the body. Shape: oversized outerwear with wide shoulders and roomy body.
How do Jaded London jeans & denim fit?
Jaded London jeans & denim runs large. Size down one at the waist if you don't want to rely on a belt, and expect a long, stacked leg. Shape: baggy, low-rise, skater-style through the leg.
Brand facts
- Founded
- 2013
- Origin
- London, United Kingdom
- Made in
- China, Morocco, Turkey
- Price
- $$
- Focus
- Unisex
- Styles
- Y2K, Streetwear, Punk / Grunge / Goth