88% matchKillstar
Occult goth head-to-toe, single-label focus
What changes: One in-house gothic line rather than a multi-brand retailer
Brand profile
Dolls Kill
Dolls Kill is an online retailer of rave, goth and e-girl fashion, mixing in-house labels with third-party streetwear and platform footwear.
San FranciscoOrigin
WomenswearFocus
Punk / Grunge / GothStyle
$Price
19 brands like Dolls Kill like Killstar, UNIF Clothing, Tripp NYC →
What to know about Dolls Kill
Dolls Kill is a San Francisco online retailer selling clothing, shoes, accessories and decor for rave, festival, goth and e-girl subcultures. Founded by DJ Shaudi "Shoddy" Lynn and CEO Bobby Farahi, it pairs exclusive in-house labels with third-party streetwear and footwear brands. Product skews toward platform boots, mesh and vinyl separates, plaid mini dresses, Y2K and cyber prints, and costume-leaning festival wear. Instagram and TikTok drive its audience, and its styling helped define the e-girl look. Inc. named it 2014's fastest-growing retailer; the company remains private.
How Dolls Kill fits
Overall fit
runs small
Shoppers widely report that Dolls Kill's own-label clothing runs small and tight, with inconsistent sizing across its many third-party brands, so checking each item's size chart is recommended.
Tip: Size up at least one size, especially in in-house labels and anything vinyl or mesh, since pieces run tight and small.
Medium confidence · based on 15 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | runs small | fitted, often cropped | Size up if you want anything beyond a snug, cropped fit. |
| Shirts & overshirts | runs small | body-conscious | Consider sizing up as tops tend to run tight and short. |
| Jeans & denim | mixed | varies by brand | Check the specific size chart since denim comes from many labels with inconsistent sizing. |
| Boots | true to size | regular width, tall platform shafts can be tight on wider calves | Order your usual size but expect stiff platform boots that need a short break-in; those with wide calves should check shaft measurements. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Dolls Kill
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85% matchUNIF Clothing
Platform boots and Y2K punk babydolls, designed in-house
What changes: Tighter designer-led range, slightly higher price
82% matchTripp NYC
OG punk bondage pants and PVC plaid
What changes: Heritage mall-goth staples, less rave/e-girl
78% matchDrop Dead Clothing
Horror-print alt streetwear with unisex fits
What changes: More band/streetwear graphics, less club and festival wear
Dolls Kill fit questions
Does Dolls Kill run big or small?
Dolls Kill runs small. Size up at least one size, especially in in-house labels and anything vinyl or mesh, since pieces run tight and small. Shoppers widely report that Dolls Kill's own-label clothing runs small and tight, with inconsistent sizing across its many third-party brands, so checking each item's size chart is recommended.
How does Dolls Kill fit?
Shoppers widely report that Dolls Kill's own-label clothing runs small and tight, with inconsistent sizing across its many third-party brands, so checking each item's size chart is recommended. Overall shape: tight and body-conscious.
How do Dolls Kill t-shirts & graphic tees fit?
Dolls Kill t-shirts & graphic tees runs small. Size up if you want anything beyond a snug, cropped fit. Shape: fitted, often cropped.
How do Dolls Kill shirts & overshirts fit?
Dolls Kill shirts & overshirts runs small. Consider sizing up as tops tend to run tight and short. Shape: body-conscious.
How do Dolls Kill jeans & denim fit?
Dolls Kill jeans & denim varies by piece. Check the specific size chart since denim comes from many labels with inconsistent sizing. Shape: varies by brand.
Brand facts
- Founded
- 2011
- Origin
- San Francisco, United States
- Made in
- Asia
- Price
- $
- Focus
- Womenswear
- Styles
- Punk / Grunge / Goth, Y2K, Streetwear