
DUER
DUER is a Vancouver performance apparel label founded by denim-industry veteran Gary Lenett with co-founder Abid Hafeez, who spent years engineering stretch fabrics before launching online via Kickstarter. It is built around Performance Denim, No Sweat Pants and All Weather Denim, jeans and chinos using plant-based and stretch fibres with moisture-wicking finishes and gusseted seats for mobility. The look is plain and low-logo, aimed at commuting, travel and hiking rather than gym wear. The brand remains founder-led and has added womenswear, tops, outerwear, wholesale accounts and its own stores in Canada and the US.
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