80% matchSaturdays NYC
Coastal, easy basics in muted palettes with a café-shop retail bent
What changes: Surf rather than field-sport heritage, more shirting-led
Brand profile
Sydney menswear label founded in 2018 by ex-NRL player Lewi Brown, reworking sporting heritage into relaxed knitwear, sweats and baggy separates.
4 brands like Earls Collection like Saturdays NYC, Arte Antwerp, JJJJound →

Lewi Earl Brown, a former professional rugby league player, started the label in 2018 with Josh Heares and named it after his middle name.
Sporting references land in relaxed shapes: knitwear, heavy French terry sweats, crochet shirting and baggy pants in muted, texture-led colours.
Earls made a GT-2160 with ASICS in 2024 and has worked with Danish running label Saysky, alongside the t-shirts it is best known for.
80% matchCoastal, easy basics in muted palettes with a café-shop retail bent
What changes: Surf rather than field-sport heritage, more shirting-led
76% matchSportswear shapes with graphic and textural knitwear at its core
What changes: Louder prints and logo-driven graphics vs muted tonal palette
70% matchMuted essentials plus sneaker-collab pedigree, stricter minimalism
What changes: Colder, archival minimalism with scarce drops and no sport lineage
67% matchPared-back relaxed shapes anchored by an art-world identity
What changes: Workwear and gallery references rather than athletic heritage
Earls Collection is a Sydney menswear label founded in 2018 by former professional rugby league player Lewi Earl Brown alongside co-founder Josh Heares, named after Brown's middle name. The brand reworks sporting heritage into relaxed silhouettes: knitwear, heavy French terry sweats, crochet shirting and baggy pants and shorts in muted, texture-led palettes. It released a collaborative ASICS GT-2160 sneaker in 2024 and has worked with Danish running label Saysky. Earls opened its first permanent store in Sydney's Paddington in July 2025.