80% matchAdika
Same online-first Gen Z fast-fashion playbook
What changes: Israeli market focus, heavier on swim and accessories
Brand profile
Easy Clothes
Belgian online-first womenswear label from Liège selling affordable, trend-led ready-to-wear with frequent new drops and a small store network.
LiègeOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Easy Clothes like Adika, Pomelo Fashion, Princess Polly →
What to know about Easy Clothes
Started as a Facebook page
Marine Grosjean and Martin Duchesne began selling from a family garage in Liege in 2014; the business still runs mainly through easy-clothes.com with a few physical stores.
Catalogue turns over constantly
New arrivals land frequently at fast-fashion prices, so the range is built around current trends rather than a repeating core collection.
Women's wardrobe, tops first
The offer covers dresses, knitwear, denim, tailoring, loungewear and accessories, but tops are what the label is best known for, in minimalist, streetwear and Y2K registers.
If you like Easy Clothes
80% match
78% matchPomelo Fashion
Web-led core plus a small store network
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76% matchPrincess Polly
Bigger-scale Gen Z e-tail with constant drops
What changes: Multi-brand e-tailer scale, skews going-out over everyday
73% matchBrand facts
Easy Clothes is a Belgian women's ready-to-wear label founded in Liège by Marine Grosjean and Martin Duchesne, who started out selling clothes via a Facebook page and stockpiling inventory in a family garage. It trades mainly through easy-clothes.com, supported by a small network of physical stores, and turns over its catalogue with frequent new arrivals. The offer spans dresses, knitwear, denim, tailoring, loungewear and accessories at fast-fashion prices, aimed at everyday trend-led dressing. Growth is driven by social media and an engaged online community.
- Founded
- 2014
- Origin
- Liège, Belgium
- Made in
- France, Italy, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Y2K, Streetwear