Brand profile

Edward Cuming

Madrid-based label by Australian-born CSM graduate Edward Cuming, making atypical menswear with offbeat silhouettes, vivid colour and hand-finished, deliberately imperfect detailing.

MadridOrigin
MenswearFocus
Avant-gardeStyle
$$$$Price

4 brands like Edward Cuming like Kiko Kostadinov, VITELLI, Attempt →

A woman wearing Edward Cuming gray plunging v-neck midi dress

What to know about Edward Cuming

Edward Cuming is the namesake label of an Australian-born, Madrid-based designer who graduated from Central Saint Martins' MA Fashion (Menswear) after studying at IED Barcelona and Westminster. Launched in 2019, it makes atypical menswear built on relaxed, offbeat silhouettes, hand-finished detailing and deliberate imperfections, with vivid, unexpected colour combinations and experimental fabrications across knitwear, outerwear, shirting and trousers. Cuming works to a slower seasonal rhythm than most emerging labels, presenting collections independently and selling through Dover Street Market, Comme des Garçons Trading Museum, SSENSE and The Broken Arm.

Known forSweaters & knitwear

The pieces that define Edward Cuming

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Twisted Track Pants

The twisted-seam track pants and shorts distill Cuming's off-kilter tailoring logic into an everyday staple, recurring season after season in vivid colourways.

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Exploded Lining Outerwear

Coats and shorts built with linings turned inside-out and blown up embody the label's deliberate imperfection and deconstructed hand-finishing.

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Flex Pieces

The Arm Flex shirt and Flex hoodie show Cuming's habit of warping the body's silhouette through cut, a signature of his atypical menswear.

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Available atSSENSE

If you like Edward Cuming

A woman wearing VITELLI blue striped sweater76% match

VITELLI

$$$$Statement knitwearMilan, Italy

Vivid, tactile knitwear from reclaimed yarns

What changes: Knit-specialist rather than full wardrobe

A man wearing black fencing jacket68% match

Attempt

$$$$Utility menswearWuhan, China

Small independent studio, odd construction over trend

What changes: Utility/modular focus, muted palette vs bright colour

Brand facts

Founded
2019
Origin
Madrid, Spain
Made in
Spain
Price
$$$$
Typical prices
Trousers $589–$684 · Shirts $540–$653 · Shorts $522–$544
Focus
Menswear
Styles
Avant-garde, Minimalist / Contemporary, Techwear

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