Ethika

Ethika is a California underwear and apparel label founded in 2001 by Malcolm McCassy, with early backing from action-sports figures including Travis Pastrana and skateboarder Ryan Sheckler. Its core product is "The Staple," a long-cut boxer brief in loud all-over prints, joined by a women's line launched in 2015 plus sports bras, socks, tees, hoodies and hats. The brand markets through a roster of sponsored motocross, BMX, skate, basketball and music personalities, and releases frequent graphic capsules and licensed print drops.