92% matchBillabong
Like Hurley, Billabong captures the essence of surf culture with a vibrant and casual aesthetic.
What changes: Australian heritage, heavier wetsuit range
Brand profile
Hurley
California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
Costa MesaOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about Hurley
Hurley is a California surf and lifestyle label founded by shaper Bob Hurley, who started Hurley Surfboards in 1979 and launched the apparel brand in 1999 after years as Billabong's US licensee. Nike bought it in 2002 and sold it to New York brand-management firm Bluestar Alliance in December 2019; the brand now operates through licensees, including Mamiye Brothers for women's sportswear and activewear from spring 2025 and InMocean for swim. Core product is boardshorts, Phantom stretch swim trunks, graphic tees, fleece and youth apparel.
How Hurley fits
Overall fit
true to size
Most shoppers report Hurley fits close to standard US sizing, with tees and fleece cut fairly generously in length while boardshorts and swim trunks tend to feel a touch snug in the waist, and consistency has reportedly become more variable since the brand moved to licensee production.
Tip: Take your usual US size, but consider sizing up if you want a genuinely loose fit or if you're between waist sizes in boardshorts.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed, roomy through the chest and sleeves | Order your usual size; there's already enough room for a tee underneath. |
| Jackets | slightly large | relaxed, layering-friendly through the body | Consider your usual size, or size down if you plan to wear it over just a tee. |
| Shirts & overshirts | true to size | regular to relaxed surf-woven cut, not slim | Take your normal size, or size down if you want a trimmer silhouette. |
| T-shirts & graphic tees | true to size | regular, slightly straight through the body rather than boxy | Stick with your normal size; size down only if you dislike extra body length. |
| Trousers & pants | true to size | straight, casual walk-short and chino/jogger cuts | Go with your measured waist; the leg is straight rather than tapered. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Hurley
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88% matchQuiksilver
Both brands focus on surf and skate culture, offering colorful and functional apparel ideal for water sports.
What changes: Broader global heritage line and youth sizing
84% matchVolcom
Volcom shares Hurley’s surf/skate focus and colorful, bold designs that appeal to a youth culture.
What changes: More snowboarding outerwear, less swim focus
83% matchRVCA
Both brands draw from surf culture and emphasize creativity in their apparel designs.
What changes: Artist-collab graphics, slimmer street fit
Hurley fit questions
Does Hurley run big or small?
Hurley fits true to size. Take your usual US size, but consider sizing up if you want a genuinely loose fit or if you're between waist sizes in boardshorts. Most shoppers report Hurley fits close to standard US sizing, with tees and fleece cut fairly generously in length while boardshorts and swim trunks tend to feel a touch snug in the waist, and consistency has reportedly become more variable since the brand moved to licensee production.
How does Hurley fit?
Most shoppers report Hurley fits close to standard US sizing, with tees and fleece cut fairly generously in length while boardshorts and swim trunks tend to feel a touch snug in the waist, and consistency has reportedly become more variable since the brand moved to licensee production. Overall shape: regular to slightly athletic through the chest and shoulders, with a relaxed surf-casual cut on fleece and wovens.
How do Hurley hoodies & sweatshirts fit?
Hurley hoodies & sweatshirts fits true to size. Order your usual size; there's already enough room for a tee underneath. Shape: relaxed, roomy through the chest and sleeves.
How do Hurley jackets fit?
Hurley jackets fits slightly large. Consider your usual size, or size down if you plan to wear it over just a tee. Shape: relaxed, layering-friendly through the body.
How do Hurley shirts & overshirts fit?
Hurley shirts & overshirts fits true to size. Take your normal size, or size down if you want a trimmer silhouette. Shape: regular to relaxed surf-woven cut, not slim.
Brand facts
- Founded
- 1979
- Origin
- Costa Mesa, United States
- Made in
- China, Thailand
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Skatewear, Athleisure / Sportswear