A man wearing a tight-fitting black EYTYS shirt with Michaelangelo on it

EYTYS

$$$
StyleMinimalist / ContemporaryY2KAvant-garde
Known forSneakersJeans & denim
Origin · Stockholm, SwedenMade in · AsiaFounded · 2013

EYTYS, pronounced "eighties," is an independent Stockholm fashion house founded in 2013 by creative director Max Schiller and CEO Jonathan Hirschfeld. It began with unisex plimsolls and chunky-soled sneakers, and the canvas Mother style remains its signature, then added baggy jeans in 2017 and a full ready-to-wear collection shown at Paris Fashion Week in 2019. The genderless line now spans footwear, denim, outerwear and accessories, built on exaggerated proportions and 1990s skate and club references. It sells via eytys.com, stores in Stockholm and London, and multi-brand retailers.

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