Mother Sneaker
The chunky-soled canvas plimsoll that launched the label and remains its defining unisex silhouette.
Explore Mother →Brand profile
EYTYS
Independent Stockholm label making genderless footwear, baggy denim and ready-to-wear defined by bold, exaggerated proportions.
StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
29 brands like EYTYS like Acne Studios, Our Legacy, Diesel →
What to know about EYTYS
Chunky soles came first
EYTYS started in 2013 with unisex plimsolls and thick-soled sneakers; the canvas Mother style is still the shoe the brand is identified with.
Proportion is the design logic
Denim arrived in 2017 and full ready-to-wear in 2019, all built on exaggerated volumes drawn from 1990s skate and club dressing.
Independent, genderless, Paris-shown
Still founder-run out of Stockholm, the line is designed without gender split and shows at Paris Fashion Week, which places it above mall-tier contemporary pricing.
The pieces that define EYTYS
Baggy Denim
Introduced in 2017, EYTYS' exaggerated wide-leg jeans turned the footwear brand into a full 1990s-referencing ready-to-wear house.
Explore denim →How EYTYS fits
Overall fit
runs large
EYTYS is built around deliberately exaggerated, oversized 1990s-inspired proportions, so most shoppers find both garments and footwear run large.
Tip: For clothing, consider sizing down as pieces run oversized; for footwear, EYTYS shoes tend to run large so try a half size down from your usual.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Sneakers | runs large | roomy with a chunky sole and generous toe box | Most report EYTYS sneakers run about a half size large, so try a half size down from your usual sneaker size; unisex sizing often means going by men's numbering. |
| Jackets | runs large | boxy, oversized | Outerwear is cut oversized, so size down if you prefer a cleaner fit rather than a draped look. |
| T-shirts & graphic tees | runs large | boxy, relaxed | Tees skew oversized and boxy, so size down for a standard fit. |
| Jeans & denim | runs large | relaxed to baggy | Denim is intentionally baggy and long, so size down one if you want a more moderate fit and be prepared to hem. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like EYTYS
See all 29 brands like EYTYS →
86% matchAcne Studios
Same Stockholm oversized attitude, broader luxury range
What changes: Higher price and a more established fashion-house breadth
78% matchOur Legacy
Stockholm peer, fabric-led reworked staples
What changes: Subtler, more wardrobe-driven than club/skate loud
74% matchDiesel
Loud denim and club-culture energy at bigger scale
What changes: Mass-market volumes and lower price tiers
70% matchHelmut Lang
Original 1990s denim-and-minimalism reference point
What changes: Sharper, more austere tailoring than exaggerated volumes
EYTYS fit questions
Does EYTYS run big or small?
EYTYS runs large. For clothing, consider sizing down as pieces run oversized; for footwear, EYTYS shoes tend to run large so try a half size down from your usual. EYTYS is built around deliberately exaggerated, oversized 1990s-inspired proportions, so most shoppers find both garments and footwear run large.
How does EYTYS fit?
EYTYS is built around deliberately exaggerated, oversized 1990s-inspired proportions, so most shoppers find both garments and footwear run large. Overall shape: exaggerated, oversized proportions.
How do EYTYS sneakers fit?
EYTYS sneakers runs large. Most report EYTYS sneakers run about a half size large, so try a half size down from your usual sneaker size; unisex sizing often means going by men's numbering. Shape: roomy with a chunky sole and generous toe box.
How do EYTYS jackets fit?
EYTYS jackets runs large. Outerwear is cut oversized, so size down if you prefer a cleaner fit rather than a draped look. Shape: boxy, oversized.
How do EYTYS t-shirts & graphic tees fit?
EYTYS t-shirts & graphic tees runs large. Tees skew oversized and boxy, so size down for a standard fit. Shape: boxy, relaxed.
Brand facts
EYTYS, pronounced "eighties," is an independent Stockholm fashion house founded in 2013 by creative director Max Schiller and CEO Jonathan Hirschfeld. It began with unisex plimsolls and chunky-soled sneakers, and the canvas Mother style remains its signature, then added baggy jeans in 2017 and a full ready-to-wear collection shown at Paris Fashion Week in 2019. The genderless line now spans footwear, denim, outerwear and accessories, built on exaggerated proportions and 1990s skate and club references. It sells via eytys.com, stores in Stockholm and London, and multi-brand retailers.
- Founded
- 2013
- Origin
- Stockholm, Sweden
- Made in
- Asia
- Price
- $$$
- Typical prices
- Trousers $316–$336
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K, Avant-garde