31 Brands like EYTYS

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Why it's similar. Both brands share a minimalist aesthetic anchored in neutral palettes and contemporary designs.

What changes. Higher price and a more established fashion-house breadth

Founder-led Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.

Why it's similar. Both EYTYS and Our Legacy embrace a minimalist and contemporary approach with a focus on high-quality materials.

What changes. Subtler, more wardrobe-driven than club/skate loud

Italian denim house founded by Renzo Rosso in 1978, now part of OTB Group; Glenn Martens left as creative director after his September 2026 show.

Why it's similar. Loud denim and club-culture energy at bigger scale

What changes. Mass-market volumes and lower price tiers

Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.

Why it's similar. Original 1990s denim-and-minimalism reference point

What changes. Sharper, more austere tailoring than exaggerated volumes

New York–designed, Italian-made minimalist footwear, defined by the gold serial-numbered Achilles low-top sneaker.

Why it's similar. Both brands focus on minimalist styles and high-quality materials, maintaining a premium appeal.

What changes. Footwear only and strictly minimal silhouettes

Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.

Why it's similar. Takahiro Miyazaki has cut The Viridi-Anne in Tokyo since 2001, working garment-dyed black and charcoal layering and asymmetric outerwear at the extreme end of the exaggerated-proportion idea.

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Why it's similar. Both brands emphasize minimalist aesthetics and high-quality natural fabrics, targeting the premium segment.

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

Why it's similar. EYTYS and Officine Generale both promote a contemporary, relaxed style with a commitment to quality materials.

Vince is a Los Angeles-founded, New York-based contemporary label known for cashmere knits, silk shirting and minimalist wardrobe staples.

Why it's similar. Vince has made cashmere knits, silk shirting and wide-leg trousers since 2002, hitting the same muted contemporary register as EYTYS without the exaggerated footwear or baggy denim.

Malmö-based Swedish label pairing 1970s references with Scandinavian minimalism across relaxed shirting, wide trousers and textured natural fabrics.

Why it's similar. Both brands are rooted in contemporary design, embracing a minimalist ethos with a focus on quality fabrics.

What changes. Softer, warmer palette and less footwear focus

New Zealand label from Mount Maunganui making minimalist, natural-fibre basics and seasonal essentials for men and women.

Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.

Seoul label founded in 2013 by Eunhye Shin, making minimal, structurally cut womenswear and menswear produced locally in limited runs.

H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.

Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.

Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.

Parisian LVMH-owned luxury house founded in 1952, now led by Sarah Burton, known for couture tailoring, Antigona bags and Shark Lock boots.

German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.

Paris-based avant-garde footwear label making entirely animal-free sneakers and boots from plant-derived and recycled materials.

Why it's similar. Like EYTYS, Rombaut builds genderless footwear on chunky, exaggerated soles, though its Paris-made sneakers and boots use plant-derived coconut fibre, cork and natural rubber.

Stockholm label founded in 2019 that merges Scandinavian minimalism with vintage surf graphics across ready-to-wear, wetsuits and hand-shaped surfboards.

Why it's similar. Another independent Stockholm label like EYTYS, pairing Scandinavian minimalism with boxy shirting, oversized jersey and technical outerwear at a comparable mid-to-high price, sold via Ssense and Tres Bien.

Swedish contemporary label known for minimal leather sneakers like the Clean 90, plus pared-back ready-to-wear sold largely direct-to-consumer.

Why it's similar. Another Swedish sneaker-first label that grew into ready-to-wear, though Axel Arigato's Clean 90 leather minimalism is quieter than EYTYS's exaggerated proportions.

Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.

Why it's similar. CMMN SWDN shares a minimalist aesthetic with EYTYS and emphasizes contemporary design.

Antwerp-based label from German-born designer Stephan Schneider, made in Belgium since 1994 using his own textiles, loose tailoring and knitwear.

Why it's similar. Both brands prioritize minimalist aesthetics and quality materials with a focus on craftsmanship.

Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.

French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.

A designer collaboration program from Denmark's ECCO Leather, releasing seasonal capsules of bags, shoes and accessories made in ECCO's own leathers.

London menswear-led label founded in 2007 by Martine Rose, known for distorted proportions, rave-culture references and recurring Nike collaborations.

Tokyo avant-garde house founded in 1972, known for black oversized tailoring and asymmetric draping, plus the long-running Y-3 line with Adidas.

Jun Takahashi's Tokyo label, founded 1990, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.

Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.

Danish contemporary label owned by Bestseller, making minimalist Scandinavian tailoring, knitwear and wardrobe staples for men and women at mid-market prices.