This page is for shoppers who like EYTYS' genderless Stockholm formula — exaggerated proportions, chunky-soled sneakers, baggy denim — and want more of it. The closest matches are Acne Studios and Our Legacy for Swedish attitude, Our Legacy and Séfr for the relaxed silhouettes, and Common Projects or Rick Owens depending on whether you want your footwear quiet or extreme. Most of the list sits in the same med-high to high bracket EYTYS occupies.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both brands share a minimalist aesthetic anchored in neutral palettes and contemporary designs.
New York–designed, Italian-made minimalist footwear, defined by the gold serial-numbered Achilles low-top sneaker.
Why it's similar. Both brands focus on minimalist styles and high-quality materials, maintaining a premium appeal.
Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.
Why it's similar. Tokyo avant-garde label sharing EYTYS' taste for dark palettes and oversized, asymmetric layering, though pitched higher and darker.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both EYTYS and Our Legacy embrace a minimalist and contemporary approach with a focus on high-quality materials.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Both brands emphasize minimalist aesthetics and high-quality natural fabrics, targeting the premium segment.
Australian womenswear label making slow-release capsules of minimal tailoring, knitwear and dresses in natural fibres, founded in 2017 by Charlotte Hicks.
Why it's similar. Aligns with EYTYS in terms of minimalist and sustainable approach with premium pricing.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Why it's similar. EYTYS and Officine Generale both promote a contemporary, relaxed style with a commitment to quality materials.
Vince is a Los Angeles-founded, New York-based contemporary label known for cashmere knits, silk shirting and minimalist wardrobe staples.
Why it's similar. Contemporary label in the same med-high bracket, working in pared-back knits, wide-leg trousers and a denim programme, minus the skate references.
Malmö-based Swedish label pairing 1970s references with Scandinavian minimalism across relaxed shirting, wide trousers and textured natural fabrics.
Why it's similar. Both brands are rooted in contemporary design, embracing a minimalist ethos with a focus on quality fabrics.
New Zealand label from Mount Maunganui making minimalist, natural-fibre basics and seasonal essentials for men and women.
Why it's similar. New Zealand label doing minimalist natural-fibre basics in similarly uncomplicated silhouettes, at a lower price than EYTYS.
AYR ("All Year Round") is a New York womenswear label making seasonless denim and pared-back everyday essentials sold direct-to-consumer.
Why it's similar. New York womenswear label built on seasonless premium denim and neutral essentials, sharing EYTYS' focus on fit and fabric over seasonal trend.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Copenhagen label blending streetwear, workwear and Scandinavian minimalism, adding technical GORE-TEX outerwear to the same clean silhouette brief.
Seoul label founded in 2013 by Eunhye Shin, making minimal, structurally cut womenswear and menswear produced locally in limited runs.
Why it's similar. Seoul label working in structural, oversized outerwear and pleated trousers with asymmetric details, a Korean read on EYTYS' exaggerated proportions.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
Why it's similar. H&M Group's minimalist label offering architectural tailoring and oversized knitwear at mid prices, an accessible route into the EYTYS silhouette.
Swedish direct-to-consumer label by Matilda Djerf making non-seasonal minimalist staples — relaxed blazers, sweat sets, wide-leg denim — sold online.
Why it's similar. Stockholm direct-to-consumer label selling non-seasonal wide-leg denim, relaxed blazers and knitwear in soft Scandinavian neutrals at mid prices.
New York label and concept store known for oversized menswear-inspired blazers, trousers and knits at contemporary prices, with stores in New York and Paris.
Why it's similar. New York label whose oversized, menswear-derived blazers and pleated trousers match EYTYS' exaggerated proportions at contemporary prices.
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Paris house whose deconstruction, blank labels and Tabi and Replica footwear share EYTYS' anti-logo, silhouette-first approach at luxury prices.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. The maximal version of the chunky sneaker — Geobasket and Ramones — plus monochrome draped tailoring, for shoppers who want EYTYS pushed further.
Parisian LVMH-owned luxury house founded in 1952, now led by Sarah Burton, known for couture tailoring, Antigona bags and Shark Lock boots.
Why it's similar. LVMH luxury house included as the high-end footwear jump, with Shark Lock boots and sculptural shapes under Sarah Burton.
Tokyo label by Kiichiro Asakawa making genderless, minimal tailoring and wardrobe staples in unusual Japanese fabrics with quietly deconstructed silhouettes.
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.
Berlin-based minimalist footwear label, founded 2015, producing leather shoes and bags in family-run Italian factories and selling largely direct-to-consumer.
Paris-based avant-garde footwear label making entirely animal-free sneakers and boots from plant-derived and recycled materials.
Why it's similar. Like EYTYS, Rombaut builds genderless footwear on chunky, exaggerated soles, though its Paris-made sneakers and boots use plant-derived coconut fibre, cork and natural rubber.
Stockholm label founded in 2019 that merges Scandinavian minimalism with vintage surf graphics across ready-to-wear, wetsuits and hand-shaped surfboards.
Why it's similar. Another independent Stockholm label like EYTYS, pairing Scandinavian minimalism with boxy shirting, oversized jersey and technical outerwear at a comparable mid-to-high price, sold via Ssense and Tres Bien.
Swedish contemporary label known for minimal leather sneakers like the Clean 90, plus pared-back ready-to-wear sold largely direct-to-consumer.
Why it's similar. Another Swedish sneaker-first label that grew into ready-to-wear, though Axel Arigato's Clean 90 leather minimalism is quieter than EYTYS's exaggerated proportions.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Acne Studios | 88% | Contemporary | Similar |
| 2 | Common Projects | 87% | Minimalist | Cheaper |
| 3 | The Viridi-Anne | — | Similar | |
| 4 | Our Legacy | 85% | Contemporary | Similar |
| 5 | A.P.C. | 84% | Contemporary | Similar |
| 6 | Esse Studios | 83% | Minimalist | Similar |
| 7 | Officine Generale | 82% | Contemporary | Similar |
| 8 | Vince | — | Similar | |
| 9 | Sefr | 80% | Contemporary | Cheaper |
| 10 | Commoners | — | Cheaper | |
| 11 | AYR | — | Cheaper | |
| 12 | Norse Projects | — | Cheaper | |
| 13 | Le 17 Septembre | — | Cheaper | |
| 14 | Cos | — | Cheaper | |
| 15 | Djerf Avenue | — | Cheaper | |
| 16 | The Frankie Shop | — | Cheaper | |
| 17 | Maison Margiela | — | Similar | |
| 18 | Rick Owens | — | More premium | |
| 19 | Givenchy | — | Similar | |
| 20 | stein | — | Similar | |
| 21 | Nanamica | — | Similar | |
| 22 | Jil Sander | — | Similar | |
| 23 | AEYDE | — | Similar | |
| 24 | Rombaut | — | Similar | |
| 25 | Stockholm (Surfboard) Club | — | Similar | |
| 26 | Axel Arigato | — | Similar |
Acne Studios scores highest here at 88. Both are Stockholm houses working in oversized proportions and wide-leg denim, though Acne is a full luxury-priced ready-to-wear house founded in 1996, while EYTYS built out from footwear.
COS (H&M Group) and Djerf Avenue both sit a tier below EYTYS at mid prices, with Djerf Avenue offering the same soft Scandinavian palette in extended sizing. Commoners, from New Zealand, is cheaper still for natural-fibre basics.
Common Projects for the minimal, logo-free version — the Achilles is Italian-made with a gold serial number on the heel. Rick Owens for the exaggerated chunky sole, via the Geobasket and Ramones, at very-high prices.
Yes — the entire line, from the canvas Mother sneaker to denim, outerwear and accessories, is designed as one genderless range. Our Legacy, Séfr and stein work in a similar unisex register.
EYTYS sells through eytys.com and its Stockholm and London stores plus multi-brand retailers. Most of this list — Our Legacy, Séfr, Norse Projects, Le 17 Septembre, nanamica — is carried by SSENSE and similar e-tailers.