Brand profile

Fish Hippie

Independent North Carolina label making casual, waterside-inspired apparel — tees, polos, shorts and hats — under a Southern outdoor-lifestyle banner.

Mount AiryOrigin

MenswearFocus

Urban prep / IvyStyle

$$Price

Shop Fish Hippie ↗

4 brands like Fish Hippie like Southern Marsh, BURLEBO, Howler Bros →

What to know about Fish Hippie

Built around tees and caps

The catalog centers on pocket and knit tees, short- and long-sleeve polos, shorts, pants and hats, with hats and t-shirts the pieces it's best known for.

Waterside dressing, muted palette

Fabrics are lightweight and comfort-driven in muted coastal colors, aimed at everyday wear near the water rather than technical performance.

Independent and mostly Southern

Founded in Mount Airy, North Carolina in 2010 by Ben Webb and Drew Denny, it stays privately held and sells through its own site and Southern specialty retailers.

Known forCaps & hatsT-shirts & graphic tees

StyleUrban prep / Ivy Gorpcore / Outdoor Workwear / Heritage

If you like Fish Hippie

91% match

Southern Marsh

$$Southern prepBaton Rouge, United States

Same Southern logo-tee-and-polo playbook, deeper prep bent

What changes: More collegiate-prep, heavier logo branding

Shop Southern Marsh 16 brands like Southern Marsh →

76% match

BURLEBO

$$Hunting casualDripping Springs, United States

Camo-forward hunting spin on the same lifestyle basics

What changes: Hunting camo prints rather than muted coastal tones

Shop BURLEBO 19 brands like BURLEBO →

74% match

Howler Bros

$$Fishing shirtsAustin, United States

Fly-fishing and surf function with louder vintage graphics

What changes: Stronger art direction and more technical fabrics

Shop Howler Bros 18 brands like Howler Bros →

66% match

Orvis

$$$Fly fishingManchester, United States

Angling roots taken into full country outfitting

What changes: Higher price, rods, waders and gear-led breadth

Shop Orvis 24 brands like Orvis →

Brand facts

Fish Hippie is an outdoor-lifestyle apparel brand founded in 2010 in Mount Airy, North Carolina, by Ben Webb and Drew Denny. It positions itself as an everyday label made for a waterside lifestyle, with a range of men's casual staples: pocket and knit tees, short- and long-sleeve polos, shorts, pants, hats and accessories, plus small gear items. Fabrics lean lightweight and comfort-driven in muted coastal colors. The company stays privately held and independent, selling direct through fishhippie.com and Southern specialty retailers; Webb also runs Old North State Winery in Mount Airy.

Founded: 2010
Origin: Mount Airy, United States
Price: $$
Focus: Menswear
Facts checked: September 2026
Styles: Urban prep / Ivy, Gorpcore / Outdoor, Workwear / Heritage

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