If you’re a fan of Howler Bros and its unique blend of outdoor and surf-inspired apparel, you'll likely appreciate brands like Patagonia, Orvis, and Filson. These brands share a commitment to high-quality materials and craft functional, stylish clothing designed for active lifestyles. From Patagonia's sustainable practices to Filson's rugged durability, there's a range of options for outdoor enthusiasts and casual wearers alike. Explore these brands for versatile clothing that matches Howler Bros' adventurous spirit.
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
Why it's similar. Patagonia grew out of Yvon Chouinard's climbing hardware business in 1973 and now routes its profits to an environmental trust, a far larger operation than Howler's Austin surf-and-fishing studio.
Vermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.
Why it's similar. Both brands cater to outdoor enthusiasts with a focus on quality materials and functional designs.
British outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.
Why it's similar. Passenger shares a strong alignment with Howler Bros in style, silhouette, palette, and cultural positioning. Both brands emphasize outdoor adventures, sustainability, and have a relaxed fit with earth tones.
Seattle outfitter founded in 1897, known for Mackinaw wool cruisers, waxed Tin Cloth outerwear and Rugged Twill leather-trimmed luggage.
Why it's similar. Both Howler Bros and Filson create high-quality, durable clothing geared towards outdoor activities.
Austin-based, founder-led online retailer of rugged menswear and outdoor gear, mixing curated labels with in-house brands such as Flint and Tinder.
Why it's similar. Huckberry closely aligns with Howler Bros in style, silhouette, palette, and price segment. Both focus on a rugged, outdoorsy aesthetic with an emphasis on quality.
Philadelphia B Corp making bags and outdoor apparel from sustainable materials, removing a pound of waterway trash for every product sold.
Why it's similar. Both brands reflect an outdoor lifestyle and use sustainably sourced materials in their clothing.
British casual lifestyle label founded in 1988, selling coastal-leaning womens, mens and kids clothing; owned by Next plc since October 2023.
Why it's similar. Fatface matches Howler Bros in style, silhouette, palette, and price segment. Their casual, coastal vibe resonates with Howler Bros’ adventurous spirit.
Technical alpine apparel and equipment brand from Richmond, California, owned by Columbia Sportswear, known for Ghost Whisperer down and lightweight shells.
Why it's similar. Both are technical outdoor brands that prioritize functionality and ruggedness in their designs.
Denver-based outdoor and travel brand making colorblocked nylon backpacks, bags and apparel with a 1970s-inspired, city-to-trail aesthetic.
Why it's similar. Topo Designs started in Denver two years before Howler with colorblocked nylon packs, and its 1970s city-to-trail palette is the mountain-town counterpart to Howler's Gulf Coast surf graphics.
Copenhagen menswear label making "soft outdoor" staples — overshirts, fleeces, wool knits and packable jackets — in hard-wearing, responsibly sourced fabrics.
Why it's similar. Forét and Howler Bros both focus on sustainable outdoor clothing with technical features. They share similarities in style, palette, and materials.
American outdoor footwear label known for the toe-bumper Newport sandal and UNEEK, made in Portland, Oregon since 2003.
Why it's similar. Keen covers the footwear half of Howler's wade-and-paddle wardrobe, its toe-bumper Newport sandal built in Portland since 2003 for the rocky river approaches the Gaucho Snapshirt was designed to fish in.
Hawaii-inspired premium footwear brand from Irvine, California, known for supportive contoured sandals, leather slip-ons and beach-to-dinner styling.
Why it's similar. Olukai's Hawaii-rooted sandals and leather slip-ons handle Howler's beach-to-bar transition from the shoe end, sharing the surf lineage but none of the fly-fishing technical apparel Howler's founders started with.
New Zealand label reworking backcountry hunting, fishing and workwear staples—knits, coats, tweed caps—for streetwear-minded city dressing.
Why it's similar. Moreporks does for New Zealand backcountry hunting what Howler did for Gulf Coast fishing in 2010, reworking sporting staples into knits, coats and tweed caps you can wear downtown.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
Why it's similar. Faherty, launched in 2013 by twin brothers Mike and Alex, covers the surf side of Howler's DNA without the fly rod: soft board shorts and sun-washed knits over technical snapshirts.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Vuori answers the same coastal-active brief from Encinitas, but its 2015 launch bet on stretch performance knits for training, where Howler's fabrics are cut for casting and paddling.
Californian surf-rooted footwear brand known for yoga-mat foam sandals and the Sidewalk Surfer slip-on, sold by Deckers to Lolë Brands in 2024.
Why it's similar. Sanuk's yoga-mat-foam sandals and Sidewalk Surfer slip-ons carry the same goofy surf humor that runs through Howler's embroidered artwork, applied to footwear rather than vented technical shirting.
Canadian technical outerwear brand from North Vancouver, known for Gore-Tex Alpha SV shells, Atom midlayers and its Veilance and LEAF sublines.
Why it's similar. Arc'teryx is the alpine opposite pole: North Vancouver Gore-Tex shells engineered for storms, where Howler's Austin studio filters function through vintage Latin American graphics and Gulf Coast heat.
Southern California apparel brand making fishing shirts, boardshorts, tees and headwear rooted in sport-fishing and surf culture.
Why it's similar. Salty Crew, founded 2014 in San Clemente, is the closest like-for-like here, selling fishing shirts, boardshorts and headwear built on the same surf-plus-sportfishing crossover Howler pioneered in Austin.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Patagonia | 92% | Outdoor / Technical | Similar |
| 2 | Orvis | 87% | Outdoor / Technical | More premium |
| 3 | Passenger | 86% | Outdoor / Technical | More premium |
| 4 | Filson | 85% | Outdoor / Technical | More premium |
| 5 | Huckberry | 85% | Outdoor / Technical | Similar |
| 6 | United by Blue | 83% | Outdoor / Technical | Similar |
| 7 | Fatface | 82% | Outdoor / Technical | Similar |
| 8 | Mountain Hardwear | 80% | Outdoor / Technical | More premium |
| 9 | Topo Designs | 78% | Outdoor / Technical | Similar |
| 10 | Forét | 78% | Outdoor / Technical | More premium |
| 11 | Keen | 70% | River Footwear | Similar |
| 12 | Olukai | 68% | Beach Sandals | Similar |
| 13 | Moreporks | 76% | Hunting Heritage | Cheaper |
| 14 | Faherty | 77% | Surf Upgrade | More premium |
| 15 | Vuori | 69% | Active Layers | More premium |
| 16 | Sanuk | 66% | Casual Slip-Ons | Similar |
| 17 | Arc'teryx | 60% | Serious Shells | More premium |
| 18 | Salty Crew Clothing | 74% | Closest Match | Similar |
Patagonia is the most similar brand to Howler Bros, with a 92% match. Patagonia’s commitment to sustainability and relaxed outdoor aesthetic makes it a suitable alternative.
Consider Patagonia, Orvis, and Passenger. Each offers mid-range pricing with distinct features aligning with Howler Bros’ style.
Patagonia excels with its focus on environmental and sustainability practices, offering comparable quality but with a heavier emphasis on eco-friendly production.
Howler Bros is celebrated for its versatile, high-quality outdoor apparel inspired by surf and fly fishing, offering a unique blend of adventure-ready and everyday fashion.
Look into Sanuk and Moreporks for budget-friendly options that echo Howler Bros' outdoor and relaxed design ethos.