Brand profile

Frog Skateboards

Skater-owned board and apparel brand started in 2015 by Chris Milic, known for scrappy, cartoonish graphics and self-made team videos.

Los AngelesOrigin
UnisexFocus
SkatewearStyle
$$Price

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A man wearing a Frog Skateboards hoodie and blue jeans

What to know about Frog Skateboards

Graphics reject skate-industry polish

Founder Chris Milic built the label around loose, cartoonish artwork that deliberately looks unrefined next to the clean design most skate brands use.

A real board company first

Alongside screen-printed tees, hoodies and caps, Frog makes 8.0–8.5 decks with pro graphics for its riders and shoots team videos on VX cameras.

Online and skate shops now

Frog closed its Frogtown store near Los Angeles in April 2026 after about two years, and sells through its own site plus skate shops and Zumiez.

Known forT-shirts & graphic tees
An image of nautica x helas crewneck navy / white70% match

Helas

$$Skate capsParis, France

Skater-owned, humor-forward, heavy on caps and fleece

What changes: 90s sportswear polish and higher price point

Brand facts

Frog Skateboards is a skater-owned board and apparel label founded in 2015 by Chris Milic, built around loose, cartoonish graphics that reject polished skate-industry design. The range covers 8.0–8.5 decks with pro graphics for riders including Milic, plus screen-printed tees, hoodies, snapbacks, beanies and keychains, alongside VX-shot team videos. Frog closed its Frogtown retail shop on the edge of Los Angeles in April 2026 after roughly two years, citing pressures on physical skate retail, and continues online and through skate shop and Zumiez distribution.

Founded
2015
Origin
Los Angeles, United States
Made in
Asia
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Skatewear, Streetwear

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