This page is for skaters and graphic-tee shoppers who like Butter Goods' Perth-bred mix of record-sleeve prints, corduroy pants and camp-collar shirts at mid-range prices. The closest matches are skater-owned graphic labels — Alltimers, Baker, HUF and Palace — while Stüssy, Patta, Only NY and Awake NY cover the same relaxed, print-led wardrobe with less board-shop DNA. Everything below sits roughly in Butter's price bracket unless flagged as a step up.
Independent New York skate brand making decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
Why it's similar. Alltimers shares a vibrant streetwear style and a focus on skate culture, much like Butter Goods.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Stüssy and Butter Goods both embody relaxed silhouettes and colorful streetwear aesthetics.
Amsterdam streetwear label founded in 2004, known for script-logo basics, sportswear staples and long-running Nike sneaker collaborations.
Why it's similar. Patta closely aligns with Butter Goods in style, fit, palette, and materials. Both brands share a streetwear and skateboarding heritage with a colorful palette and the use of mixed materials.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
Why it's similar. Like Butter Goods, Palace blends skate culture with bold, colorful designs.
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
Why it's similar. Both Brain Dead and Butter Goods are rooted in streetwear, featuring colorful graphics and playful designs.
Skater-owned Los Angeles board and apparel brand founded in 2000 by Andrew Reynolds, known for its blocky logo and crude deck graphics.
Why it's similar. Both brands are rooted in streetwear and skateboarding culture, with relaxed fits and colorful palettes. Baker's use of technical/synthetic materials overlaps with Butter Goods.
Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
Why it's similar. Only NY shares Butter Goods' colorful and graphic-driven approach to streetwear design.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Why it's similar. Noah echoes Butter Goods' streetwear aesthetics with an emphasis on sustainability and vibrant designs.
Hong Kong multi-brand streetwear retail concept from I.T Apparels, stocking labels like Carhartt, Obey and X-LARGE alongside in-house line fingercroxx.
Why it's similar. Double-park's style, palette, and streetwear focus align well with Butter Goods. Both brands cater to a streetwear-savvy audience with colorful, vibrant designs.
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
Why it's similar. Angelo Baque's New York label runs the same wardrobe as Butter Goods — logo tees and hoodies, corduroy, workwear outerwear and caps — at a comparable mid price.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Why it's similar. A direct Butter Goods collaborator: skater-founded, with counterculture graphic tees, work-inspired pants, caps and decks, priced a step below Butter.
Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
Why it's similar. Beijing label working the same graphic-tee, hoodie and workwear-jacket format with culturally specific motifs and sneaker collaborations, at mid pricing.
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
Why it's similar. Shares Butter's hand-drawn, illustrative graphic language on hoodies, tees and caps, though it sits higher on price and sells via limited surprise drops.
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references.
Why it's similar. Long-running New York streetwear label built on bold graphics and cultural references, in the same mid price bracket as Butter Goods.
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Why it's similar. The template for skate-shop streetwear — decks, box-logo tees and hooded work jackets on a weekly drop schedule; now owned by EssilorLuxottica since October 2024.
Los Angeles label pairing wellness and metaphysical themes with hand-dyed hoodies, cryptic typography and collaborations with PUMA and Swarovski.
Why it's similar. LA label built on heavy hoodies, sweats and tees with cryptic typography and hand-dye treatments — graphic-led like Butter, but priced med-high.
Tokyo label founded in 1994 by Shinsuke Takizawa, building biker, punk and military references into heavily branded Japanese-made streetwear.
Why it's similar. Tokyo label with the same biker, punk and military graphic references on branded sweats and tees, executed in Japanese production at a high price tier.
Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.
Accra streetwear label and creative collective making graphic tees, hoodies and jerseys rooted in Ghanaian youth culture and social commentary.
Independent Bay Area and Honolulu design studio making minimalist, folklore-inspired graphic tees, hoodies and prints in small seasonal runs.
Quartersnacks is a New York skate blog turned clothing label, known for Snackman graphics and wry NYC skate-culture references.
Why it's similar. Shares Butter Goods' formula of graphic tees, hoodies and caps plus self-produced skate videos, though Quartersnacks draws its jokes from downtown New York skate history.
Independent Malmö skateboard brand founded by Pontus Alv in 2011, known for artist-drawn deck graphics and baggy Big Boy denim.
Why it's similar. Shares Butter Goods' skate-team backing and mid-priced graphic tees and corduroy pants, with Polar adding baggy Big Boy denim and artist-drawn deck graphics from Malmö.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Alltimers | 92% | Streetwear | Similar |
| 2 | Stüssy | 90% | Streetwear | Similar |
| 3 | Patta | 89% | Streetwear | More premium |
| 4 | Palace | 88% | Streetwear | Similar |
| 5 | Brain Dead | 87% | Streetwear | Similar |
| 6 | Baker Skateboards | 86% | Streetwear | Similar |
| 7 | Only NY | 85% | Streetwear | Similar |
| 8 | Noah NYC | 82% | Streetwear | Similar |
| 9 | Double-park Hong Kong | 81% | Streetwear | More premium |
| 10 | Awake NY | — | Similar | |
| 11 | Huf | — | Similar | |
| 12 | Soulgoods | — | Similar | |
| 13 | Cactus Plant Flea Market | — | More premium | |
| 14 | 10 Deep | — | Similar | |
| 15 | Supreme | — | More premium | |
| 16 | Advisory Board Crystals | — | More premium | |
| 17 | Neighborhood | — | More premium | |
| 18 | Born x Raised | — | Similar | |
| 19 | Huffer | — | Similar | |
| 20 | Free the Youth | — | Similar | |
| 21 | Moon Collective | — | Similar | |
| 22 | Quartersnacks | — | Similar | |
| 23 | Polar Skate Co. | — | Similar |
Alltimers. Both are independent, skater-run companies selling decks and hardware alongside illustrative graphic tees, caps and work pants, and both keep a skate-shop wholesale footprint. Alltimers is priced slightly lower than Butter Goods.
Alltimers, Baker Skateboards and HUF all sit in the low-mid tier, below Butter Goods' mid pricing, and cover the same tees, fleece, caps and work-style pants.
Only NY and Awake NY both run corduroy and workwear-leaning bottoms with illustrative graphics on top, making them the closest match for Butter's cord and twill pants rather than just the tees.
Yes — it's still the reference point for weekly skate-streetwear drops and box-logo basics, and it still runs skate decks and collaborations. Ownership changed in October 2024, when EssilorLuxottica completed its $1.5 billion purchase from VF Corporation.
NEIGHBORHOOD is the priciest here, with Japanese-made outerwear and selvedge denim. Cactus Plant Flea Market, Advisory Board Crystals and Born x Raised sit at med-high, above Butter Goods.