Brand profile

GOLF le FLEUR*

Tyler, The Creator's luxury lifestyle label, now focused on fragrance, accessories and collaborations after ending full clothing collections in December 2025.

Los AngelesOrigin

UnisexFocus

StreetwearStyle

$$$$Price

Shop GOLF le FLEUR* ↗

4 brands like GOLF le FLEUR* like Golf Wang, Wales Bonner, Noah NYC →

What to know about GOLF le FLEUR*

It started as a Converse sneaker

The label launched in 2017 as a GOLF le FLEUR* x Converse project, and flower-logo One Star and Chuck 70 styles remain what most shoppers know it for.

Prep and skate, priced like luxury

Tyler, The Creator's artist-owned line mixes preppy knitwear and tailored trousers with skate and streetwear cues, plus silk scarves, eyewear and Globe-Trotter cases.

Clothing is winding down

Tyler announced the end of full clothing collections in December 2025; the French Waltz fragrance, accessories and select collaborations continue via limited online drops.

Known forSneakers

StyleStreetwear Urban prep / Ivy Skatewear

If you like GOLF le FLEUR*

93% match

Golf Wang

$$Loud graphicsLos Angeles, United States

Tyler's louder streetwear sibling to the same universe

What changes: Graphic-led streetwear at lower prices, not luxury lifestyle

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74% match

Wales Bonner

$$$$Elevated sportswearLondon, United Kingdom

Luxury preppy-sport hybrid with big sneaker collabs

What changes: Runway-level pricing and research-driven tailoring

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71% match

Noah NYC

$$Preppy skateNew York, United States

Preppy-skate crossover with a values-first independence

What changes: Rugged surf/skate heritage rather than pastel luxury polish

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61% match

Helas

$$Retro sportswearParis, France

Playful 90s color-blocked caps and tracksuits

What changes: Skate-brand pricing, no luxury accessories or fragrance

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Brand facts

le FLEUR* is Tyler, The Creator's luxury-leaning lifestyle label, launched in 2017 as a GOLF le FLEUR* x Converse sneaker project and independent since 2019. Signature output includes flower-logo Converse One Star and Chuck 70 styles, preppy knitwear, tailored trousers, printed silk scarves, eyewear, the French Waltz fragrance and Globe-Trotter travel cases, plus past work with Lacoste and Jeni's ice cream. In December 2025 Tyler announced the end of full clothing collections; fragrance, accessories and selected collaborations continue. The brand remains artist-owned and operates mainly through limited online drops.

Founded: 2017
Origin: Los Angeles, United States
Made in: China, Italy, USA
Price: $$$$
Focus: Unisex
Facts checked: August 2026
Styles: Streetwear, Urban prep / Ivy, Skatewear

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