Grayers

Grayers is a men's smart-casual label named after the grey flannel trousers British men adopted in place of three-piece suits in the 1950s. Founded by Peter Georgiou, it was conceived in Hong Kong and is now marketed from New York. The range covers woven and flannel shirts, polos, sweaters, cardigans, knit and linen blazers, chinos and outerwear, sold direct through grayers.com and through US specialty retailers via wholesale showrooms. Positioning emphasizes fabric quality and fit at accessible mid-market prices, with frequent markdowns.