88% matchPolo Ralph Lauren
Ivy sportswear with stronger logo heritage and prestige
What changes: Broader lifestyle empire, higher price ceiling
Brand profile
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
26 brands like GANT like Polo Ralph Lauren, J. Crew, Jack Wills →

Started in 1949 as a New Haven shirtmaking operation dressing Yale students, which is why oxford button-downs with locker loops remain the core product.
The brand is now headquartered in Sweden and owned by Swiss group Maus Frères, selling its Ivy League wardrobe across roughly 70 markets.
The mid-price range centres on oxfords, rugby shirts, chinos, knitwear and shield-logo sweatshirts, with footwear moving back in-house from spring/summer 2027.
Overall fit
slightly small
Shoppers generally find GANT close to true to size but cut a little trim, so anyone between sizes or wanting a relaxed drape tends to go up one.
Tip: Take your usual size in Regular Fit, but size up if you want room or are choosing a Slim/Extra Slim label.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular sweatshirt cut with a little room for layering, not oversized | Stick with your normal size; only size up if you want the current boxier look. |
| Shirts & overshirts | slightly small | Regular Fit is a modern classic cut; Slim/Extra Slim are noticeably tapered through the chest and waist | Go with Regular Fit at your usual collar size and size up in Slim Fit if you have any chest or midsection. |
| Trousers & pants | true to size | chinos run regular to slim depending on the fit name (Regular, Slim, Hallden) | Take your measured waist and choose Regular rather than Slim/Hallden if you want a classic chino line. |
| Jeans & denim | slightly small | European denim block — slim to regular through thigh and seat | Consider one waist size up if you carry muscle in the thigh or seat. |
| Jackets | slightly small | trim through chest and shoulders, tailored rather than roomy | Size up if you plan to wear a knit or blazer underneath. |
| T-shirts & graphic tees | slightly small | fitted to regular, closer to the body than US-cut basics | Size up one if you prefer a looser, drapey tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
88% matchIvy sportswear with stronger logo heritage and prestige
What changes: Broader lifestyle empire, higher price ceiling
85% matchSame oxford-and-chino core, more fashion-led seasonal styling
What changes: Wider womenswear and tailoring range, less logo-driven
80% matchBritish collegiate take on rugby shirts and logo sweats
What changes: Cheaper, more overtly youth-logo focused
78% matchEuropean polo house with tennis rather than Ivy roots
What changes: Sportier, polo-centric rather than shirting-led
GANT fits slightly small. Take your usual size in Regular Fit, but size up if you want room or are choosing a Slim/Extra Slim label. Shoppers generally find GANT close to true to size but cut a little trim, so anyone between sizes or wanting a relaxed drape tends to go up one.
Shoppers generally find GANT close to true to size but cut a little trim, so anyone between sizes or wanting a relaxed drape tends to go up one. Overall shape: generally trim and European-cut, with classic 'regular fit' pieces sitting closer to a modern regular than a true boxy Ivy cut.
GANT hoodies & sweatshirts fits true to size. Stick with your normal size; only size up if you want the current boxier look. Shape: regular sweatshirt cut with a little room for layering, not oversized.
GANT shirts & overshirts fits slightly small. Go with Regular Fit at your usual collar size and size up in Slim Fit if you have any chest or midsection. Shape: Regular Fit is a modern classic cut; Slim/Extra Slim are noticeably tapered through the chest and waist.
GANT trousers & pants fits true to size. Take your measured waist and choose Regular rather than Slim/Hallden if you want a classic chino line. Shape: chinos run regular to slim depending on the fit name (Regular, Slim, Hallden).
GANT was founded in New Haven, Connecticut by Ukrainian-born shirtmaker Bernard Gantmacher and his sons, supplying Yale students and shaping Ivy League style. Now headquartered in Stockholm and owned by Swiss group Maus Frères through MF Brands, it sells preppy sportswear in roughly 70 markets: oxford button-downs with locker loops, rugby shirts, chinos, knitwear and shield-logo sweatshirts. Fredrik Malm became CEO on 1 December 2025, succeeding Patrik Söderström, with a strategy of elevating collections, expanding retail and bringing footwear back in-house from spring/summer 2027.