discoWe compared 26 brands similar to GANT on fit, price and aesthetic — 12 cheaper and 1 more premium, led by Sid Mashburn and Southern Tide.
Looking for brands like GANT? You'll find a range of options that capture the essence of preppy and classic style, with Polo Ralph Lauren, Brooks Brothers, and J. Crew leading the charge in preppy fashion. Each of these brands echoes GANT's commitment to quality craftsmanship and tailored silhouettes, offering refined alternatives for those who appreciate classic American fashion. From Polo's iconic polo shirts to Brooks Brothers' timeless tailoring, there is something for everyone in this curated selection.
Atlanta-founded menswear label and shop offering soft-tailored suits, shirting and chinos in a traditional American-Italian style.
Why it's similar. Sid Mashburn closely aligns with GANT in style, silhouette, fit, and fabrics. Both brands focus on preppy, classic styles with tailored fits and premium natural fibers.
Greenville, South Carolina coastal-preppy label known for its Skipjack polo, owned by Oxford Industries since 2016.
Why it's similar. Shares style, silhouette, fit, and palette with GANT, focusing on preppy, classic styles with mid-range pricing.
What changes. Narrower US Southern focus, less shirting depth
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Both brands embody a preppy and classic style with premium materials and tailored silhouettes.
What changes. Broader lifestyle empire, higher price ceiling
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American menswear label built on button-down shirts cut with shorter hems to be worn untucked, now spanning knits, chinos and womenswear.
Why it's similar. Untuckit overlaps in style, silhouette, fit, and materials. They both offer preppy, classic looks with a focus on comfortable, stylish fits.
Founder-run Baton Rouge label making Southern-lifestyle basics — duck-logo graphic tees, polos, oxfords and quarter-zips — for men, women and kids.
Why it's similar. Southern Marsh works the same collegiate-prep uniform from Baton Rouge, with duck-logo polos, oxfords and quarter-zips at roughly half GANT's price and Gulf South rather than Ivy framing.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. Brooks Brothers has sold button-down oxfords since introducing the collar to America in 1896, putting GANT's 1949 New Haven shirting in a much longer line, at higher prices.
What changes. More formal tailoring, older customer
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. J. Crew sells the same chinos-and-oxford wardrobe for a lower ticket than GANT, but from a 1983 catalogue business with no crest or Ivy League backstory to lean on.
What changes. Wider womenswear and tailoring range, less logo-driven
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Tommy Hilfiger built his 1985 label on the New England prep vocabulary GANT codified in New Haven, but with louder flag-logo colorblocking and department-store pricing.
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
Why it's similar. Aligns with GANT's preppy, classic style and relaxed, tailored silhouette. Shares a focus on knitwear and cotton.
What changes. Cheaper, more overtly youth-logo focused
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Both brands feature classic styles rooted in sportswear, often using a polished aesthetic.
What changes. Sportier, polo-centric rather than shirting-led
American footwear label behind the original 1935 Top-Sider boat shoe, now owned by Authentic Brands Group with Aldo Group running North America.
Why it's similar. Sperry's siped Top-Sider was invented in 1935 and shares GANT's New Haven roots, and the two-eye boat shoe remains the default footwear under GANT's chinos and oxfords.
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Abercrombie & Fitch predates GANT by half a century, founded in 1892, and now sells the same button-downs, chinos and knit polos aimed at a younger campus shopper.
British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
Why it's similar. Barbour's 1894 waxed cotton and quilted country jackets are the outerwear GANT's oxford shirts and lambswool crews are usually layered under, at a modest step up in price.
British heritage label founded in 1952, known for laurel-wreath tennis polos and long-running ties to UK mod and casual subcultures.
Why it's similar. Fred Perry's 1952 laurel-wreath piqué polo runs parallel to GANT's Ivy shirting, both sportswear pieces adopted by campus and subculture wearers and priced within pounds of each other.
Family-owned Oregon wool mill known for jacquard trade blankets, National Park stripes and the 1924 Board shirt, still weaving in the Pacific Northwest.
Why it's similar. Pendleton has woven wool in Oregon since 1863, and its 1924 Board shirt is the plaid counterpart to GANT's oxford, sharing the American-mill heritage story at similar prices.
Gap is the San Francisco-founded American casual basics label, known for denim, khakis, tees and logo sweatshirts for men, women and kids.
Why it's similar. Gap sells a stripped-down version of GANT's wardrobe, oxfords, khakis and crewnecks in neutral cotton, at roughly a third of the price from San Francisco since 1969.
American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.
Why it's similar. Nautica's 1983 sailing-jacket origin gives it the coastal half of GANT's preppy vocabulary, with polos and oxfords running well under GANT's triple-digit New Haven shirting.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
Why it's similar. Banana Republic reworks 1970s safari heritage into the same tailored-casual middle ground as GANT, merino crews, oxford shirts and chinos, backed by Gap's retail scale and frequent discounting.
What changes. Less preppy signalling, more tailoring and outerwear
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Why it's similar. Levi's covers the denim GANT never really owned; a pair of 501s under a GANT rugby shirt is the most common way the two brands share an outfit.
Family-owned Maine outfitter making the Bean Boot, Boat and Tote bags, flannels and outdoor gear since 1912.
Why it's similar. Founded in Freeport in 1912, L.L.Bean predates GANT by 37 years and sells the outdoorsy end of the same New England prep look, from Bean Boots to flannel shirts.
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
Why it's similar. HUGO trades GANT's Ivy references for slim European tailoring and logo jersey, though both labels sit in the same mid-market bracket on department-store menswear floors.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Amsterdam-founded Scotch & Soda layers prints and washed casualwear over a similar smart-casual base, now run as a licensing brand after its 2023 sale out of bankruptcy.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Why it's similar. Ted Baker approaches GANT's smart-casual customer from a British angle, with bold-print shirting and slim occasionwear tailoring at comparable prices under Authentic Brands ownership.
British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.
Why it's similar. Superdry pairs vintage Americana with pseudo-Japanese graphics, a louder and cheaper read on the collegiate sweatshirts and rugby shirts GANT has sold since its Yale Co-op days.
Danish contemporary label owned by Bestseller, making minimalist Scandinavian tailoring, knitwear and wardrobe staples for men and women at mid-market prices.
Why it's similar. Copenhagen's Selected Homme offers a Scandinavian alternative with the same knitwear, chinos and soft blazers as Stockholm-run GANT, stripped of crests, stripes and Ivy League signalling.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Why it's similar. Like GANT, Todd Snyder builds on American preppy staples — chinos, knitwear, buffalo plaid, outerwear — but sells direct from New York at higher prices, plus made-to-measure suiting.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Sid Mashburn | 92% | Preppy / Classic | Similar |
| 2 | Southern Tide | 90% | Preppy / Classic | Similar |
| 3 | Polo Ralph Lauren | 88% | Preppy / Classic | Similar |
| 4 | Untuckit | 88% | Preppy / Classic | Cheaper |
| 5 | Southern Marsh | 84% | Southern prep | Cheaper |
| 6 | Brooks Brothers | 86% | Preppy / Classic | Similar |
| 7 | J. Crew | 85% | Preppy / Classic | Cheaper |
| 8 | Tommy Hilfiger | 82% | Logo prep | Cheaper |
| 9 | Jack Wills | 81% | Preppy / Classic | Cheaper |
| 10 | Lacoste | 80% | Preppy / Classic | Similar |
| 11 | Sperry Shoes | 79% | Prep footwear | Cheaper |
| 12 | Abercrombie & Fitch | 74% | Younger fits | Similar |
| 13 | Barbour | 76% | Country outerwear | Similar |
| 14 | Fred Perry | 73% | Tennis polos | Similar |
| 15 | Pendleton | 70% | Wool shirting | Similar |
| 16 | Gap | 72% | Budget prep | Cheaper |
| 17 | Nautica | 77% | Nautical version | Cheaper |
| 18 | Banana Republic | 75% | Elevated basics | Cheaper |
| 19 | Levi’s | 64% | Denim pairing | Cheaper |
| 20 | L.L.Bean | 78% | New England outdoors | Cheaper |
| 21 | HUGO | 62% | Slim tailoring | Similar |
| 22 | Scotch & Soda | 61% | Print-heavy casual | Cheaper |
| 23 | Ted Baker | 63% | British occasionwear | Similar |
| 24 | Superdry | 57% | Graphic collegiate | Similar |
| 25 | Selected Homme | 65% | Nordic minimalism | Similar |
| 26 | Todd Snyder | 79% | Premium upgrade | More premium |
Sid Mashburn is the brand most similar to Gant, with a 92% match. It shares a love for preppy, tailored fits and premium materials, making it a top choice for those seeking classic elegance.
Brands like Sid Mashburn, Southern Tide, and Untuckit offer stylish alternatives at a mid-range price tier, making them affordable choices for Gant-style aficionados.
Sid Mashburn offers a slightly more menswear-focused line with a strong emphasis on tailoring, which may appeal to those looking for refined suit options. However, Gant provides a broader range of preppy attire for diverse tastes.
Gant is renowned for its timeless, preppy aesthetic, expertly crafted from high-quality materials. Its signature pieces, blending American and European styles, stand out for their effortless elegance.
For those seeking affordability, brands like Southern Marsh and Jack Wills offer the best value options, providing preppy styles at budget-friendly prices.