88% matchWoaw Store
Same Hong Kong curation of streetwear meets contemporary design
What changes: Single-city physical concept store, narrower buy, no media arm
Brand profile
HBX
HBX is Hypebeast Group's global online retailer, selling curated streetwear, designer and lifestyle goods plus exclusive drops, with a New York flagship.
Hong KongOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like HBX like Woaw Store, RSVP Gallery, Somewhere DC →
What to know about HBX
A retailer, not a label
HBX is the e-commerce arm of Hypebeast Group, selling streetwear, Japanese imports and designer houses alongside its own HBX-exclusive drops and collaborations.
Editorial drives the shopping
Product discovery runs through Hypebeast, the sneaker blog Kevin Ma started in 2005 and took public in 2016, so what's covered and what's stocked overlap.
Mostly online, one store
After earlier pop-ups, HBX opened a permanent two-floor shop in New York's Chinatown in June 2022; the rest is menswear, womenswear, sneakers, accessories and homeware online.
If you like HBX
88% match
80% matchRSVP Gallery
Streetwear-meets-luxury buy with founder-driven cultural clout
What changes: Boutique scale with own label, less breadth and no editorial engine
76% matchSomewhere DC
International menswear and sneaker mix, more design-led buy
What changes: Small US retail-and-cafe footprint, no exclusives or drops
75% matchSupply Store Australia
Long-running select store with Japanese and streetwear labels
What changes: Australia-focused, no in-house collabs or media backing
Brand facts
HBX is the e-commerce arm of Hong Kong-listed Hypebeast Group (SEHK: 150), the media company Kevin Ma founded in 2005 as a sneaker blog and took public in 2016. The site sells men's and women's ready-to-wear, sneakers, accessories and homeware spanning streetwear labels, Japanese imports and designer houses, plus HBX-exclusive drops and collaborations, with Hypebeast editorial driving product discovery. HBX opened its first permanent physical store in June 2022, a two-floor space in New York's Chinatown, following earlier pop-up retail.
- Founded
- 2014
- Origin
- Hong Kong, China
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Techwear