HBX

HBX is the e-commerce arm of Hong Kong-listed Hypebeast Group (SEHK: 150), the media company Kevin Ma founded in 2005 as a sneaker blog and took public in 2016. The site sells men's and women's ready-to-wear, sneakers, accessories and homeware spanning streetwear labels, Japanese imports and designer houses, plus HBX-exclusive drops and collaborations, with Hypebeast editorial driving product discovery. HBX opened its first permanent physical store in June 2022, a two-floor space in New York's Chinatown, following earlier pop-up retail.