90% matchBanned Alternative
Same alt-retail rack: goth and pin-up print dresses
What changes: Wider kawaii/pastel goth spread, less 1950s-specific tailoring
Brand profile
Family-run British label making 1920s-1950s-inspired dresses, skirts and blouses in bold in-house prints, sized XS to 4XL.
18 brands like Hell Bunny like Banned Alternative, Iron Fist, Tripp NYC →

The cuts come from 1920s-50s patterns \ppencil skirts, swing and wiggle dresses, tartan pinafores \pbut the styling leans pin-up, punk and goth rather than straight vintage.
Most pieces are built around the label's own bold prints, including exclusive designs from a 2025 Smiley collaboration spanning dresses, skirts, tops and jackets.
Sizing runs across the full range, not a capsule, and the family-run London label sells direct plus through alternative and vintage retailers in the UK, Europe and North America.
90% matchSame alt-retail rack: goth and pin-up print dresses
What changes: Wider kawaii/pastel goth spread, less 1950s-specific tailoring
76% matchRockabilly platforms and tattoo-art prints
What changes: Footwear-led rather than dressmaking
71% matchHarder punk take on plaid and vintage silhouettes
What changes: Bondage separates and PVC over swing dresses
66% matchGrunge-leaning graphics instead of retro prints
What changes: Tees and hoodies core, little vintage tailoring
Hell Bunny is a family-run British label making retro-inspired womenswear rooted in 1920s-1950s silhouettes: swing and wiggle dresses, pencil skirts, tartan pinafores, blouses and cropped jackets, mostly in bold in-house prints. Sizing spans XS to 4XL, and the range leans alternative, pin-up and goth as well as classic vintage. A 2025 collaboration with Smiley applies exclusive prints across dresses, skirts, tops and jackets. The brand sells through its own webstore and a wide network of alternative and vintage retailers in the UK, Europe and North America.