Hell Bunny

Hell Bunny is a family-run British label making retro-inspired womenswear rooted in 1920s-1950s silhouettes: swing and wiggle dresses, pencil skirts, tartan pinafores, blouses and cropped jackets, mostly in bold in-house prints. Sizing spans XS to 4XL, and the range leans alternative, pin-up and goth as well as classic vintage. A 2025 collaboration with Smiley applies exclusive prints across dresses, skirts, tops and jackets. The brand sells through its own webstore and a wide network of alternative and vintage retailers in the UK, Europe and North America.