HERESY

HERESY is a South London label producing seasonal collections built on research into British folklore, using obscure folk imagery such as green men, prehistoric hill figures and agrarian motifs. Founded in 2012 and run by two long-time friends and collaborators, it applies that iconography to mohair and jacquard knitwear, printed and embroidered T-shirts, corduroy and fleece outerwear and headwear. The studio also makes handmade art objects, small-press publications, music projects and events, and appears on the London Fashion Week designer roster.