Brand profile
HERESY
London label founded in 2012 that translates British folklore imagery into knitwear, printed tees and workwear-leaning outerwear, alongside publications and art objects.
LondonOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like HERESY like Sky High Farm Workwear, Mucha Carne, Denim Tears →
What to know about HERESY
HERESY is a South London label producing seasonal collections built on research into British folklore, using obscure folk imagery such as green men, prehistoric hill figures and agrarian motifs. Founded in 2012 and run by two long-time friends and collaborators, it applies that iconography to mohair and jacquard knitwear, printed and embroidered T-shirts, corduroy and fleece outerwear and headwear. The studio also makes handmade art objects, small-press publications, music projects and events, and appears on the London Fashion Week designer roster.
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If you like HERESY
82% matchSky High Farm Workwear
Artist-run agrarian workwear with printed graphics
What changes: Charity-funded, deadstock-based, less knitwear focus
![A man wearing hoffman shirt- beige [flexi-shield]](/img/brand-images/634a01e3a626bc34a896dcba/65d512774b1f2e223f4f6802_ina5Qf2bO23xKplDq1nwpDjzJv9L7w-iU8zZtpGQK6A.png?width=400&quality=75)
70% matchMucha Carne
Handcrafted small-batch workwear with local craft roots
What changes: No folklore graphics or knitwear programme
68% matchDenim Tears
Graphics as historical storytelling, not logos
What changes: Diaspora narrative on denim rather than British folk motifs
66% matchHuman Made
Vintage workwear reworked with mascot iconography
What changes: Japanese Americana, much higher price and hype
Brand facts
- Founded
- 2012
- Origin
- London, United Kingdom
- Made in
- United Kingdom
- Price
- $$$
- Focus
- Unisex
- Styles
- Streetwear, Workwear / Heritage, Skatewear