Brand profile
Honor the Gift
Los Angeles label founded in 2017 by NBA star Russell Westbrook, pairing workwear and Americana staples with references to his inner-city upbringing.
Los AngelesOrigin
UnisexFocus
StreetwearStyle
$$Price
26 brands like Honor the Gift like Fear of God, Born x Raised, Awake NY →
What to know about Honor the Gift
Russell Westbrook runs it, not endorses
The NBA guard founded the label in 2017 and works as creative director, overseeing design, marketing and operations rather than lending his name to it.
Workwear staples, not hype drops
Chore and canvas jackets, pleated trousers, denim and knit sets sit alongside the script-logo tees and hoodies, drawing on Westbrook's inner-city LA upbringing.
Mid-price with department-store reach
Beyond its Los Angeles flagship it sells through Selfridges, Saks Fifth Avenue and Nordstrom, and has shown spring collections at Paris men's fashion week since 2022.
Looks from Honor the Gift
Shop Honor the Gift →
Men's Ambitions T-Shirt in Black, Size Large$38
Men's Brushed Camp Shirt in Sand, Size X-Large$59
Men's Nothing Changes T-Shirt in White, Size Medium$38
Men's Feature Presentation T-Shirt in Bone, Size Small$85
Men's Running Shit Since 1988 Zip Hoodie in Black, Size Large$106
Men's Better At Minding My Own Hoodie in Black, Size Small$125Shop Honor the Gift
Shop all Honor the Gift ↗Available atEND.
If you like Honor the Gift
See all 26 brands like Honor the Gift →
84% matchFear of God
Same LA elevated-basics lineage, higher luxury tier
What changes: Far pricier, runway-driven, less workwear/Americana
80% matchBorn x Raised
LA neighborhood storytelling with sports-graphic roots
What changes: Harder graphic/nostalgia focus, less tailored workwear
76% matchAwake NY
Community-minded logo basics with cultural nods
What changes: NYC vantage, brighter graphic-led collections
74% matchLady White Co.
LA-made staples with heavier attention to blank quality
What changes: No logos or graphics, no outerwear/denim depth
Brand facts
Honor the Gift is a Los Angeles men's and women's label founded in 2017 by NBA guard Russell Westbrook, who serves as creative director and oversees design, marketing and operations. Collections draw on his inner-city LA upbringing, mixing workwear and Americana staples: chore and canvas jackets, pleated trousers, denim, knit sets and script-logo tees and hoodies. The brand runs a Los Angeles flagship and sells through retailers including Selfridges, Saks Fifth Avenue and Nordstrom, and has presented spring collections during Paris men's fashion week since June 2022.
- Founded
- 2017
- Origin
- Los Angeles, United States
- Made in
- USA, China
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Workwear / Heritage, Minimalist / Contemporary