86% matchNau Clothing
Recycled-fabric minimal outerwear with sustainability core
What changes: Smaller range, more urban-casual than alpine performance
Brand profile
Houdini Sportswear
Stockholm outdoor label making minimalist recycled performance layers, with rental, repair, resale and subscription built into the business.
StockholmOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$$Price
4 brands like Houdini Sportswear like Nau Clothing, Outlier NYC, Peak Performance →
What to know about Houdini Sportswear
Houdini Sportswear is a Swedish outdoor and sportswear label founded in 1993, headquartered at Finnboda in Nacka, greater Stockholm. It makes minimalist, multipurpose layers from recycled, recyclable and bluesign-approved materials, led by the Power Houdi fleece and lightweight Aero wind shells. Circularity runs through the business: rental, subscription, repair, trade-in and second-hand, anchored by the Houdini Circle store opened in central Stockholm in 2023. Co-founder Eva Karlsson moved to Chief Creative Officer when Knut Are Høgberg became CEO in February 2025. The company remains privately held and independent.
How Houdini Sportswear fits
Overall fit
slightly small
Houdini pieces tend to fit trim and athletic in a European style, with the popular Power Houdi fleece often described as snug and slim through the torso and arms.
Tip: Consider sizing up if you plan to layer or prefer a relaxed fit, especially in the Power Houdi fleece.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly small | slim, athletic | Size up if you want room to layer underneath the Power Houdi fleece. |
| Jackets | true to size | trim, active cut | Wind shells and Aero layers fit close and athletic; take your usual size unless you want a looser layering fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Houdini Sportswear
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Houdini Sportswear fit questions
Does Houdini Sportswear run big or small?
Houdini Sportswear fits slightly small. Consider sizing up if you plan to layer or prefer a relaxed fit, especially in the Power Houdi fleece. Houdini pieces tend to fit trim and athletic in a European style, with the popular Power Houdi fleece often described as snug and slim through the torso and arms.
How does Houdini Sportswear fit?
Houdini pieces tend to fit trim and athletic in a European style, with the popular Power Houdi fleece often described as snug and slim through the torso and arms. Overall shape: athletic, slim European cut.
How do Houdini Sportswear hoodies & sweatshirts fit?
Houdini Sportswear hoodies & sweatshirts fits slightly small. Size up if you want room to layer underneath the Power Houdi fleece. Shape: slim, athletic.
How do Houdini Sportswear jackets fit?
Houdini Sportswear jackets fits true to size. Wind shells and Aero layers fit close and athletic; take your usual size unless you want a looser layering fit. Shape: trim, active cut.
Brand facts
- Founded
- 1993
- Origin
- Stockholm, Sweden
- Price
- $$$
- Focus
- Unisex
- Styles
- Gorpcore / Outdoor, Minimalist / Contemporary