83% matchHublot
Same exotic-materials, oversized statement-watch playbook
What changes: LVMH-scaled production and lower entry price than RM
Brand profile
Richard Mille
Swiss maker of ultra-expensive, technically extreme tonneau-cased watches, developed with elite athletes and sold only through the brand's own boutiques.
Les BreuleuxOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
4 brands like Richard Mille like Hublot, TAG Heuer, Spinelli Kilcollin →
What to know about Richard Mille
Built like race-car engineering
Tonneau three-part cases, skeletonised movements and aerospace materials such as Carbon TPT, titanium and sapphire define the construction.
Athletes are the testing ground
Shock-resistant models are developed with tennis, Formula 1 and golf players, so the watches are engineered to be worn during competition.
Six figures, sold direct
Founded in 2001 and priced routinely in the six figures, the brand sells through its own boutiques rather than third-party retail.
If you like Richard Mille
83% match
64% matchTAG Heuer
Motorsport heritage at an accessible Swiss price point
What changes: Mass-produced, far cheaper, classic chronograph forms
61% matchSpinelli Kilcollin
Engineered, mechanically-linked jewelry in exotic metals
What changes: Jewelry not horology; a fraction of the spend
60% matchMatsuda
Titanium micro-engineering applied to eyewear
What changes: Vintage Art Deco design language, modest pricing
Brand facts
Richard Mille builds ultra-high-end Swiss watches from Les Breuleux, based around a tonneau-shaped three-part case and heavily skeletonised movements. Richard Mille and Dominique Guenat founded the brand in 2001 as equal partners through operating company Horométrie, debuting the hand-wound RM 001 Tourbillon at Baselworld; Audemars Piguet has held a shareholding since 2007. The company works in aerospace-derived materials such as Carbon TPT, titanium and sapphire, sells through its own boutiques, and develops shock-resistant models with tennis, Formula 1 and golf athletes. Prices routinely reach six figures.
- Founded
- 2001
- Origin
- Les Breuleux, Switzerland
- Made in
- Switzerland
- Price
- $$$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Avant-garde, Athleisure / Sportswear