Huckberry

StyleWorkwear / HeritageGorpcore / OutdoorMinimalist / Contemporary

Known forShirts & overshirtsJackets

Origin · Austin, United StatesMade in · AsiaFounded · 2010

Huckberry is a founder-led online retailer and media brand covering men's apparel, outdoor gear and everyday carry, pairing curated third-party labels with a growing house of owned brands, best known being Flint and Tinder. Andy Forch and Richard Greiner started it in San Francisco after leaving investment banking, funding it with their own savings; the company is now headquartered in Austin and remains independent and largely bootstrapped. Editorial and video content in its Journal drives commerce, and the aesthetic leans rugged Americana: waxed cotton, workwear and technical outdoor pieces.

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Patagonia

$$Outdoor / TechnicalVentura, United States

Patagonia shares a very similar style, palette, material usage, price range, and cultural positioning, focusing on outdoor/technical fashion and ethical practices, much like Huckberry.

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85% match

Fatface

$$Outdoor / TechnicalHavant, United Kingdom

Fatface aligns well with Huckberry in style, silhouette, fit, and price range, with both emphasizing quality and relaxed, outdoor-inspired wear.

Shop Fatface 18 brands like Fatface →

83% match

Howler Bros

$$Outdoor / TechnicalAustin, United States

Howler Bros offers a style and material focus close to Huckberry, sharing a passion for blending style with utility and adventure.

Shop Howler Bros 18 brands like Howler Bros →

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