88% matchTaylor Stitch
Direct-to-consumer rugged basics, same customer
What changes: Single house brand, no curation or gear marketplace
Brand profile
Huckberry
Austin-based, founder-led online retailer of rugged menswear and outdoor gear, mixing curated labels with in-house brands such as Flint and Tinder.
AustinOrigin
MenswearFocus
Workwear / HeritageStyle
$$Price
32 brands like Huckberry like Taylor Stitch, Howler Bros, Filson →
What to know about Huckberry
Huckberry is a founder-led online retailer and media brand covering men's apparel, outdoor gear and everyday carry, pairing curated third-party labels with a growing house of owned brands, best known being Flint and Tinder. Andy Forch and Richard Greiner started it in San Francisco after leaving investment banking, funding it with their own savings; the company is now headquartered in Austin and remains independent and largely bootstrapped. Editorial and video content in its Journal drives commerce, and the aesthetic leans rugged Americana: waxed cotton, workwear and technical outdoor pieces.
How Huckberry fits
Overall fit
true to size
Most Huckberry and Flint and Tinder apparel is reported to run true to size with a classic, slightly relaxed American cut rather than a slim European fit.
Tip: Order your usual size for most items; consider sizing up if you prefer a looser layering fit in Flint and Tinder pieces.
Medium confidence · based on 15 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular | Take your normal size; the cut is a standard, non-slim fit with room through the chest and body. |
| T-shirts & graphic tees | true to size | regular | Stick to your usual size; expect a classic fit, though some heavier knits can feel slightly boxy. |
| Jackets | slightly large | relaxed | Consider sizing down if you want a trim fit, as waxed and flannel-lined jackets leave room for layering. |
| Trousers & pants | true to size | regular | Order your normal waist; Flint and Tinder chinos run true with a regular straight cut. |
| Jeans & denim | true to size | regular | Take your usual waist and expect some shrinkage on raw or unwashed denim. |
| Hoodies & sweatshirts | true to size | regular | Choose your usual size for a standard fit; size up for a roomier layered look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Huckberry
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What changes: Narrower, more graphic-led and playful
80% matchFilson
Heritage waxed-canvas end of the same rugged closet
What changes: Pricier, one archive-driven line rather than curation
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What changes: Smaller range, no gear or media side
Huckberry fit questions
Does Huckberry run big or small?
Huckberry fits true to size. Order your usual size for most items; consider sizing up if you prefer a looser layering fit in Flint and Tinder pieces. Most Huckberry and Flint and Tinder apparel is reported to run true to size with a classic, slightly relaxed American cut rather than a slim European fit.
How does Huckberry fit?
Most Huckberry and Flint and Tinder apparel is reported to run true to size with a classic, slightly relaxed American cut rather than a slim European fit. Overall shape: regular to slightly relaxed.
How do Huckberry shirts & overshirts fit?
Huckberry shirts & overshirts fits true to size. Take your normal size; the cut is a standard, non-slim fit with room through the chest and body. Shape: regular.
How do Huckberry t-shirts & graphic tees fit?
Huckberry t-shirts & graphic tees fits true to size. Stick to your usual size; expect a classic fit, though some heavier knits can feel slightly boxy. Shape: regular.
How do Huckberry jackets fit?
Huckberry jackets fits slightly large. Consider sizing down if you want a trim fit, as waxed and flannel-lined jackets leave room for layering. Shape: relaxed.
Brand facts
- Founded
- 2010
- Origin
- Austin, United States
- Made in
- United States
- Price
- $$
- Focus
- Menswear
- Styles
- Workwear / Heritage, Gorpcore / Outdoor, Minimalist / Contemporary