Patagonia
Patagonia shares a very similar style, palette, material usage, price range, and cultural positioning, focusing on outdoor/technical fashion and ethical practices, much like Huckberry.
12 jackets tracked · from $160
Shop Patagonia ↗Alternatives
Jackets like Huckberry
12 brands that actually make jackets and sit close to Huckberry on style and price — each with what it does differently.
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The jackets
Filson
Both brands emphasize rugged outdoor aesthetics and high-quality materials ideal for adventure.
45 jackets tracked · from $100
Shop Filson ↗
Battenwear
Battenwear's style and price closely align with Huckberry, focusing on vintage-inspired, durable outdoor fashion.
3 jackets tracked
Shop Battenwear ↗
LL. Bean
LL. Bean's outdoor technical style and emphasis on durability position it similarly to Huckberry, with shared values in quality.
3 jackets tracked · from $52
Shop LL. Bean ↗
Taylor Stitch
San Francisco menswear brand founded in 2008, known for durable organic cotton and hemp workwear basics sold through pre-order drops.
16 jackets tracked · from $198
Shop Taylor Stitch ↗
Faherty
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
69 jackets tracked · from $90
Shop Faherty ↗
Marine Layer
San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.
4 jackets tracked · from $50
Shop Marine Layer ↗
Carhartt WIP
European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.
442 jackets tracked · from $41
Shop Carhartt WIP ↗
rag & bone
New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.
12 jackets tracked · from $33
Shop rag & bone ↗
Todd Snyder
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
4 jackets tracked
Shop Todd Snyder ↗
Alex Mill
Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.
52 jackets tracked · from $225
Shop Alex Mill ↗
Bridge & Burn
Quieter PNW take on the same utility staples
43 jackets tracked · from $68
Shop Bridge & Burn ↗Brands qualify by actually making jackets — each count above is live inventory Disco tracks, not a category tag. Some outbound links are affiliate links.