Huega House​

Huega House is a San Diego headwear label founded by former NFL linebacker Jake Ryan and marketer Jonathan Ruley. Its range centers on vintage-inspired caps — high- and mid-profile fits, dad hats, foam truckers, college styles and moisture-wicking active hats, in models such as Vintage Swan, Athletic Association, Retro Script and Icon Canvas. Apparel extends to tees, shorts, sweatshirts, sweatpants, socks and women's pieces, alongside a paid membership. The brand scaled through athlete and creator seeding, passing $1 million in sales without venture funding; Aaron Rodgers has been photographed in its hats.