72% matchTimex
Affordable mid-century watch design, Marlin/Q minimalism
What changes: Mass-market scale and heritage reissues rather than studio-designed small runs
Brand profile
Glasgow design studio making minimal Swiss-movement watches, umbrellas and homeware in an industrial, instrumentation-derived style.

Instrmnt Applied Design (I-AD) is a Glasgow studio founded by Pete Sunderland and Ross Baynham, working in a stripped-back industrial idiom drawn from mid-century instrumentation. It debuted with the Kickstarter-funded Instrmnt 01 watch and now builds Swiss quartz and mechanical pieces, including a simplified dive watch with unidirectional bezel, sapphire caseback and Luminova markings, plus the monochrome K Series on Italian vegan rubber straps. The range extends to Glasgow-assembled umbrellas in Japanese fabric and cast homeware trays. Work has been shown at the V&A and London Design Festival.
72% matchAffordable mid-century watch design, Marlin/Q minimalism
What changes: Mass-market scale and heritage reissues rather than studio-designed small runs
70% matchTool-watch legibility from an in-house movement maker
What changes: Vast catalogue and no design-studio austerity
64% matchFunction-first dials, Promaster dive lineage
What changes: Tech-led Eco-Drive focus, broader and busier range
62% matchHardware-honest accessories built to outlast trends
What changes: Vegetable-tanned leather craft rather than industrial instrument design