Isaora
ISAORA is a New York technical apparel label founded in 2009 by Ricky Hendry and Marc Daniels, and an early driver of the urban techwear category. It makes minimalist, mostly muted menswear built on performance fabrics: waterproof and insulated outerwear, stretch trousers and chinos, packable shells, training layers and swimwear, grouped into outerwear, city sportswear, techno tailoring, training and swim collections. Originally stocked by retailers including Barneys and Opening Ceremony, it now sells largely direct online, and states it uses eco-friendly materials in sourcing.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | true to size | streamlined rather than oversized | regular | Stick with your usual size unless you want an oversized look. | low |
| Trousers & pants | true to size | slim to straight with stretch performance fabric | regular, often cut to sit above the shoe | Take your usual waist; the stretch fabric gives some room, so only size up if you prefer a relaxed thigh. | low |
| Jackets | slightly small | slim technical shell shape with articulated sleeves | regular to slightly longer hem on parkas and shells | Size up if you want to wear a mid-layer or hoodie underneath. | low |
| T-shirts & graphic tees | slightly small | trim, close-fitting through chest and sleeve | regular | Size up one if you dislike a body-hugging tee. | low |
Does Isaora run big or small?
Isaora fits slightly small. Consider your usual size if you're lean, but size up one if you're broad or plan to layer under the shells. Reported experience suggests Isaora cuts on the slim, athletic side typical of technical menswear, so most wearers find their usual size wearable but snug, with layering benefiting from a size up.
How does Isaora fit?
Reported experience suggests Isaora cuts on the slim, athletic side typical of technical menswear, so most wearers find their usual size wearable but snug, with layering benefiting from a size up. Overall shape: slim, athletic, close to the body with a tailored technical cut.
How do Isaora hoodies & sweatshirts fit?
Isaora hoodies & sweatshirts fits true to size. Stick with your usual size unless you want an oversized look. Shape: streamlined rather than oversized.
How do Isaora trousers & pants fit?
Isaora trousers & pants fits true to size. Take your usual waist; the stretch fabric gives some room, so only size up if you prefer a relaxed thigh. Shape: slim to straight with stretch performance fabric.
How do Isaora jackets fit?
Isaora jackets fits slightly small. Size up if you want to wear a mid-layer or hoodie underneath. Shape: slim technical shell shape with articulated sleeves.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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