74% matchWood Wood
Graphic logo basics with Scandinavian polish
What changes: More design-led and less mall-scale; narrower outerwear range
Brand profile
IZZUE Hong Kong
Hong Kong streetwear label founded in 1999 under the I.T group, known for logo-driven basics, outerwear and British-inflected youth styling.
Hong KongOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like IZZUE Hong Kong like Wood Wood, The New Originals Amsterdam, Vier Antwerp →
What to know about IZZUE Hong Kong
izzue is a Hong Kong label launched in 1999 by Sham Kar-wai as an in-house brand of retail group I.T, built around British-influenced youth fashion for the local market. It sells logo hoodies, graphic tees, puffer and utility jackets, workwear-leaning trousers and layered tailoring across men's and women's lines, plus diffusion ranges including izzue Collection, the military-styled ARMY line and izzuextreme outerwear. It expanded overseas from 2009 with stores in Paris, London and Canada, and showed on the London Fashion Week schedule in March 2019. Stores operate across Hong Kong, mainland China and Macau, with online sales through izzue.com and I.T's eShop.
If you like IZZUE Hong Kong
74% match
70% matchThe New Originals Amsterdam
Collegiate logos meet technical utility outerwear
What changes: Smaller independent, no womenswear breadth or diffusion lines
68% matchVier Antwerp
Boutique's own logo hoodie and crewneck line
What changes: Store-scale capsule rather than full seasonal collections
67% matchYouth
Asian retailer in-house line, cleaner and denim-led
What changes: Minimal rather than logo-driven; much smaller range
Brand facts
- Founded
- 1999
- Origin
- Hong Kong, China
- Made in
- China
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Minimalist / Contemporary, Y2K