Brand profile

JW Pei

Los Angeles label making minimalist vegan-leather handbags and shoes, best known for its Gabbi shoulder bag.

Los AngelesOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

4 brands like JW Pei like Rebecca Minkoff, Cult Gaia, Shrimps →

A woman wearing JW Pei yuliya white floral embellishment v-neckline mini dress - white

What to know about JW Pei

Vegan materials, not leather

Every bag is made in synthetic or fabric alternatives, including textile spun from recycled plastic bottles, rather than animal leather.

One bag built the brand

The Gabbi shoulder bag and the Joy styles are the recognisable products; shoes, ballet flats and small leather goods came after.

Under $150, direct-to-consumer

Bags run roughly $80-$150 through its own site and wholesalers like Farfetch, positioning it well below contemporary leather labels.

Known forBags & backpacks

If you like JW Pei

A woman wearing a brown Cult Gaia formal outfit with a white purse82% match

Cult Gaia

$$$Statement bagsLos Angeles, United States

LA bag label with sculptural it-bag statement shapes

What changes: Higher price and full ready-to-wear/swim range

A woman wearing Shrimps cressida dress - black/melon68% match

Shrimps

$$$Novelty bagsLondon, United Kingdom

Faux-fur and beaded bags with a playful, vegan bent

What changes: Craft-maximalist prints, higher price, London designer feel

Brand facts

JW PEI is a Los Angeles accessories label founded by married couple Yang Pei and Stephanie Li, built around minimalist handbags in vegan materials, including fabric made from recycled plastic bottles. The Gabbi shoulder bag and Joy styles are its best-known products, joined by crystal-embellished shoes, ballet flats and small leather goods. Bags typically sell for roughly $80-$150 direct-to-consumer and through wholesalers such as Farfetch and Fenwick. The brand remains independently owned and unfunded, and is widely worn by celebrities and social-media creators.

Founded
2018
Origin
Los Angeles, United States
Made in
China
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Y2K

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