84% matchGoose & Gander
Affordable unisex hoodies and tracksuits, DTC only
What changes: UK-based, print-led and cheaper, narrower product depth
Brand profile
South.St
Melbourne-based Australian label specialising in oversized sweats, hoodies and everyday loungewear sold online and through Melbourne retail.
MelbourneOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like South.St like Goose & Gander, Lady White Co., Commoners →
What to know about South.St
Built on sweats, not seasons
The range stays on hoodies, crewnecks, sweatpants, tees and matching sets, repeated as a core offer rather than reworked into seasonal collections.
Oversized fit is the house cut
Comfort dressing drives the silhouettes, so expect loose, boxy proportions across the loungewear pieces rather than tailored or fitted shapes.
Melbourne-run, sold mostly direct
Registered in Murrumbeena in Melbourne's south-east, the label sells through its own site plus a Chadstone store and occasional warehouse sales.
If you like South.St
84% match
76% matchLady White Co.
Elevated tees and sweats in muted, logo-free colours
What changes: Much higher price, US-made, boxy not oversized
72% matchCommoners
Antipodean minimalist basics in natural fibres
What changes: Broader seasonal wardrobe, less loungewear-focused
60% matchBanks Journal
Australian relaxed casualwear with surf leanings
What changes: Surf/lifestyle range and now defunct
Brand facts
SOUTH.ST is an independent Australian label built around oversized sweats and loungewear, positioning itself as the home of everyday comfort dressing. The core range covers hoodies, crewnecks, sweatpants, tees and matching sets rather than seasonal fashion pieces. The business is registered in Murrumbeena in Melbourne's south-east and sells direct through southst.com.au, alongside physical retail including a store at Chadstone in Melbourne and periodic warehouse sales, such as a Gold Coast event held in 2024. No ownership change or closure has been reported.
- Founded
- 2020
- Origin
- Melbourne, Australia
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Workwear / Heritage