South.St
SOUTH.ST is an independent Australian label built around oversized sweats and loungewear, positioning itself as the home of everyday comfort dressing. The core range covers hoodies, crewnecks, sweatpants, tees and matching sets rather than seasonal fashion pieces. The business is registered in Murrumbeena in Melbourne's south-east and sells direct through southst.com.au, alongside physical retail including a store at Chadstone in Melbourne and periodic warehouse sales, such as a Gold Coast event held in 2024. No ownership change or closure has been reported.
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